Understanding B2C, These are the Characteristics to the Form of Service

The term B2C is an acronym for Business to consumer. Different from B2B, b2C is a business model  E-commerce the most common and popular. There are also several other business models, apart from B2C, including B2B, C2B, C2C.

Model Business to Consumer is called the opposite of B2B or Business to Business. Both have very different concepts and ways of working. So, what are the concepts, characteristics of B2C and the form of services? Here's the explanation.

Definition of B2C (Business to Consumer)

Business to Consumer is a business model in which business transactions or buying and selling activities occur directly, from the company providing goods or services to the final consumer. Generally, B2C companies provide goods or services for the personal needs of consumers.

Concept Business to Consumer can be easily found in shopping centers such as malls, markets, to restaurants. Not only in companies with traditional sales methods, this business model can also be found in companies with sales online.

There are also companies with models Business to Consumer can be found online via E-commerce such as Shopee, Tokopedia, and Lazada and others. Not only big companies E-commerce also provides an opportunity for MSMEs to be involved in the B2C business model.

B2C Business Model Characteristics

The business that is considered the most familiar in this community has the following characteristics:

• Open to the public, where information related to products or services provided by the company is disseminated to the wider community.
• B2C transactions are carried out with simple procedures, and are not solely based on relationships or relationships between companies and consumers.
• Products, goods and services provided on request (on demand) and used for the personal use of the end consumer.
• High competition among fellow players, along with high demand due to B2C products that are needed by the community individually.

Service Type Business to Consumer

Broadly speaking, there are several types of B2C services that can be run independently online through E-commerce. Among others:

• online stores

How shop services work online This is where consumers carry out buying and selling activities digitally. Starting from choosing goods, ordering goods, to making purchases online without meeting face to face.

• online Services

How services work online this is customer make a service request to a service provider company, whose transactions are carried out online. For example, booking travel tickets, booking hotel rooms, ordering delivery services and others.

• Subscription

The way this paid subscription service works is that the company provides certain content or features specifically that can only be accessed by consumers who have paid to become subscribed customers. For example, subscribe to movies on Netflix or subscribe to exclusive news on the media online.