Shoplinks Digital Marketing Platform Raised 12,8 Billion Rupiah Funding

Singapore-based FMCG marketing platform shoplinks obtained initial funding of $900 thousand or approximately 12,8 billion Rupiah. The funding was led by venture capital firm Cocoon Capital and participation from the Indonesian Women Empowerment Fund (IWEF).

Recently, Cocoon Capital also invested in local logistics startup TransTRACK.id. Meanwhile, the Indonesia Women Empowerment Fund, which is jointly managed by Moonshot Ventures and YCAB Ventures, has also announced its inaugural portfolio at the Titik Pintar startup earlier this year.

In his official statement, Cocoon Capital's Managing Partner and Shoplinks Board of Directors Michael Blakey said, "We believe this platform can accelerate the digital transformation of retailers in Southeast Asia.

"We are impressed with the Shoplinks team and their ability to execute. Shoplinks solves the billion dollar problem that exists between FMCG promotions and consumers in Southeast Asia. This will significantly streamline FMCG marketing spending," he added.

Shoplinks offers digital marketing services by simplifying coupon distribution and making personalized coupons for brand and FMCG retailers. The platform seeks to optimize promotional activities brand so that consumers can get attractive offers, good online nor offline.

The reason, brand FMCG in Southeast Asia is considered difficult to distribute promotional activities to buyers. According to company data, every year brand FMCG in Southeast Asia spends $28 billion on promotion, but 70% of this total budget is considered wasted because it is not right on target and lacks personalization.

Plus the impact of the Covid-19 pandemic which resulted in the loss of potential income retailer. Sharing shops and supermarket outlets is difficult to promote because the services are not yet digitized.

Strengthening position in Indonesia

Furthermore, Shoplink Co-founder & CEO Teresa Condicion said that she would use this funding to strengthen her position in Indonesia before expanding to other markets in the Southeast Asia region. His party also plans to increase the number of teams and expand the network of partners, both retail companies and stalls, which currently account for 70% of total retail spending in Indonesia.

"We want to democratize retail technology in Southeast Asia and create win-win for brands, retailers, and buyers. This industry is ripe for technological evolution, especially if you look at retailer in developed countries, such as the United States and Europe, have developed rapidly thanks to technology," said Teresa.

For information, Shoplinks was founded by Teresa Condicion and JD Lee. Teresa is Co-founder Snapcart, and has held the position of CEO for four years. He has a solid background of 17 years at P&G. While JD is techpreneur who is also the Co-founder of venture builder Pulsar Ventures.

Since its establishment in 2020, Shoplinks has processed thousands of monthly shopping coupons from major FMCG partners, such as Unilever, Johnshon & Johnson, and P&G. His party claims to have pocketed the use of coupons doubled every month, where the brand This FMCG has doubled the return on its investment in promotions. In addition, Shoplinks said it had contributed to the growth of buyer transactions at the TipTop supermarket chain by up to 30%.

Marketing personalization

Digital transformation in the FMCG sector is taking place although it has not been fully realized at various levels. The world's major retail brands are starting to focus on consumer data, to using analytics to make strategic decisions

In his publication on marketing personalization, the report McKinseymentioned that advances in technology, data, and analytics will be very possible marketer to create personalized and more 'human' marketing across multiple channels to shopping experiences.