1. Startups

PayAccess Serves Digital Wallet with Community Approach

O2O Integration and Gaming Reward System as channel strengthening features in the community

Want to be part of the pace fintech increasingly fast in Indonesia, PT Mobile Coin Asia launched its newest service called PayAccess. PayAccess is an application mobile devices for payment (digital wallets). With the capability of O2O Integration and Gaming Reward System, one of the strategies currently being intensified is to collaborate with merchant connected in a community network.

It's called strategy collaborative effort, cooperation is carried out with the community to facilitate transactions in these activities. The communities that have been netted are quite diverse, ranging from music lovers, football communities to community organizations. The PayAccess prototype itself is run with the Arema-loving football community by presenting digital membership, online ticket purchase service and purchase payment tool commodity di merchant community.

One of the features that is carried out for payments, a payment model via a QR code will also be added. This is considered effective for boosting partners from among merchant SMEs. Because apart from the community, MSMEs are also one of the targets of PayAccess. Currently, the education process is also a priority in business activities, with a vision to create modern society in various cities.

"Potency fintech is very large, but there are still many challenges to be solved for the perpetrators. One of the challenges faced by actors fintech in Indonesia is education about the benefits fintech to society. We believe fintech can be used by all levels of society," said Chief Business Development Officer PayAccess Rorian Pratyaksa.

Rorian continued, "Regarding the education strategy, PayAccess sees enormous potential with the existence of communities in the community. By cooperating with several communities, the majority of which are soccer communities, PayAccess invites these communities to create a collaborativeYago's defensive effort to try the experience of transacting through fintech."

According to the Indonesian Fintech Association, businesses fintech itself has experienced increased growth to reach 78%, making 2015-2016 the best growth year for the industry fintech in Indonesia. DailySocial Research predicts the same thing. 2017 can be said to be the year of startups fintech.

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