1. Startups

PamperPop Directory Service Makes Searching for Beauty Salons and Makeup Artists Easy

Focus on merchant and user acquisition, plans to launch Android and iOS platform mobile applications

Presenting as a comprehensive directory of information on beauty salons for men and women, the official PamperPop site is launched. A platform that targets beauty salon business owners, make up artist and barbershop This is trying to provide a solution to the general public, who is currently still having trouble finding the right recommendations related to beauty salons and beauty salons barbershop.

“Starting from the difficulties of our Co-founder and CEO, Rerre Adysti, to find a beauty salon with trusted quality, PamperPop was founded. Not only do we want to help people find the right salon, we also want to help business owners to promote their beauty salon through PamperPop," said PamperPop Co-Founder and CCO Dimas Wahyu Bagasworo to DailySocial.

The main focus of PamperPop, which was founded in May 2016, is to collect merchant or beauty salon business owner, barbershop and others, while acquiring more users. Currently, PamperPop's service areas are Jakarta and Tangerang only. But do not close the opportunity to merchant others who want to register their business on PamperPop. Currently, about 50 merchants have registered at PamperPop.

“Although currently our focus areas are Jakarta and Tangerang, we also have a list of merchants in Bali, Medan to Semarang. With the hope that the number will increase," said Dimas.

There are 10 categories of beauty service providers at PamperPop, including Hair & Beauty Salon, Makeup Artist, Spa & Massage, Beauty Clinic, Barbershop, Nail Salon, Eyelash Extension & Eyebrow Embroidery, Waxing & Hair Removal, Muslimah Salon, and Kids Salon. . The diverse categories make PamperPop not only aimed at adult women, but also men and children. PamperPop is also equipped with ratings, reviews and complete information on beauty salons up to barbershop.

"In addition to opening up opportunities through the PamperPop site, our team has also massively launched recruitment activities for merchants through social media such as Instagram and contacting directly via WhatsApp," said Dimas.

Still running the business bootstrapped, it is hoped that in the second quarter of PamperPop, which is still looking for suitable investors, it will be able to get fresh funds to run its business and launch its existing plans.

PamperPop's innovations and plans in 2017

Currently PamperPop can be accessed on the desktop and mobile site, it is planned that in 2017 the Android and iOS platform mobile applications will be released for users. For now registration merchant still done for free, in order to increase the amount of data for PamperPop. Furthermore, PamperPop also has a monetization strategy for merchant and users.

“Besides collecting merchant We also continue to maintain good relations with merchants, at the same time Branding to promote PamperPop to users," said Dimas.

Besides PamperPop, another player who also provides a complete directory of beauty salon services is Zalonku. Claiming to be different from existing competitors, PamperPop remains focused on big data and analytics.

"Currently we are still young, but we see Pamperpop has the potential for big data management and analytics, that's our next focus," said Dimas.

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