Owned Bimbel Ruangguru Present at Hundred Points, Sharpen Blended Learning Strategies

Startups EdTech Ruangguru more serious concept blended learning. Mentioned face-to-face tutoring center (Ruangguru Learning Center) has reached hundreds of points in Indonesia.

Quote from company blog, there are more than 200 Brain Academy branches spread from Aceh to Papua.

"As a pioneer of learning methods online, we still recognize the importance of approach blended learning in an effort to improve the effectiveness of learning. With more than 40 million users who have benefited from learning solutions online comprehensive Ruangguru, we expand our services and provide experiences blended learning which can meet the needs of students who want face-to-face interaction," said the Co-Founder & CEO Ruangguru Belva Devara in an official statement, Tuesday (18/7).

According to Belva, this expansion was carried out to answer the needs of elementary-high school students who experienced significant changes in the post-pandemic teaching and learning process.

Ruangguru The Learning Center offers learning programs that are individually designed according to the needs of each student and are managed by a team of experienced professional educators.

Each Learning Center is equipped with the latest learning facilities that have been integrated with the Learning Management System which allows students to access thousands of study materials and prepare for exams online online. Also, there are PR Clinic facilities for student consultations which can be scheduled as needed.

Since 4 years ago the Learning Center was introduced to the public, it is claimed to have succeeded in increasing the probability of graduating students at PTN by up to three times and increasing grades and learning achievement > 90% of its students.

In addition to the lessons tested at school and SNPMB (National Selection for New Student Admissions), Ruangguru The Learning Center also provides various courses for various segments, such as English courses (English Academy) for children to adults with international and local instructors, as well as Ruangguru for Kids which helps develop children's potential and abilities, such as language courses, coding, literacy, and online schools for children aged 3-12 years.

Business adaptation

For players like Ruangguru and Zenius, who targeted K-12 as the main target for their users, entered tutoring offline is the most rational strategy to remain relevant. This is because the reach of this solution is still centered on urban areas, especially the island of Java. Zenius enters this realm through his acquisition of Primagama.

At present, equal distribution of internet connectivity has also not occurred in rural areas, even having access to the necessary devices to use the tools EdTech for low-income students is also limited. As a result, the freedom to be able to study online is not accessible to all students in Indonesia. Therefore, the face-to-face learning process is still a mainstay.

In principle, blended learning encourage the growth of cognition in students because they are actively involved in assessing the learning provided, with the assistance of mentoring from the teacher. In digital learning, technology is only a supplement, while in blended learning, technology is carefully integrated in the learning design. As a result, the learning process involves a two-way interaction between the teacher and students.

Previously, this added value had not been able to be presented by conventional tutoring players.

In financial reports Ruangguru, mentioned the company already make a profit amounting to $ 3,7 million in 2021. Previously the company made a loss of $ 1,2 million in 2020. After making a profit, the company cut hundreds of employees at the end of 2022. It did not mention the total number of employees affected by the decision.