1. Startups

Desty's Optimism Boosts "Social Commerce" as a Sustainable Business

Learn from the discussion session with Head Marketing Desty Shintia Xu on #TuesdayStartup

Undeniably, social commerce is one of the business verticals in startups that have benefited since the pandemic. Restrictions on social interaction automatically encourage the enthusiasm of industry players to seek income without having to step out of the house. This can not be separated from the features on social media, such as "Instagram Story" which helps sellers in marketing their products.

Moreover, draft social commerce closely attached to the realm E-commerce. Quoting from the Econsultancy report, in 2025, the market E-commerce is projected to exceed $100 billion annually. This also boosts popularity social commerce.

Desty is one of the players social commerce which has been present since October 2020, aka when the pandemic took place. In a short time, Desty is able convince the market that the business model being carried is the next big thing that will grow with the industry E-commerce -- which is projected to be a supporter of the digital economy in Indonesia.

To discuss in more detail, DailySocial.id invited Shintia Xu as Desty's Head of Marketing to share her views and optimism in this industry in the session #TuesdayStartup which will be held in the third week of June 2022.

Business cake social commerce

Various studies say that business cakes social commerce This is in line with the use of the internet connected to the device smartphone. For example, quoting from the Econsultancy report with Magento and Hootsuite in October 2019 entitled “The State of Social Commerce in Southeast Asia”, the industry social commerce is projected to grow significantly. Southeast Asia has more than 350 million internet users and 90% of them are already connected with smartphones.

Market size social commerce in Indonesia itself is quite large. According to a Research and Markets report, in 2022, its market value will reach $8,6 billion and will increase to $86,7 billion in 2028.

In general, platforms enablers such as Desty provide services to facilitate the management of goods and transaction systems. Some also help on the marketing side up to payment. Besides Desty, several platforms are trying to help perpetrators social commerce are SetToko, Avana, Minin, Tokotalk, and several others.

“We have four products that all consolidate everything pain points that the player hasn't given yet social commerce so far, that's why Desty is here," said Shintia.

Desty provides four types of digital solution services, namely Desty Menu, which makes it easy for restaurants to create digital menus. This menu, which is specially designed for the hospitality and F&B industry, is integrated with payment features and QR codes to make transactions easier.

Next, Desty Omni, a platform for managing stock and store orders which is very helpful for online selling activities; Desty Store, which is a website creation platform for online stores; and Desty Page, service provider landing page which is optimized for links on social media accounts, especially Instagram -- the concept is similar to Linktree or Oneblink developed by MTARGET.

“When it was first introduced, many did not know Desty's products. Finally the social sellers started trial and error and finally we started to be trusted. It's just a matter of new habits, they will slowly get used to the new way that actually makes it easier for them. This adaptation has been very helpful since the pandemic.”

Create a business online so sustainable

Conceptually, continued Shintia, Desty consolidated all of its products, starting from front-end to Back-end easier for sellers to operate online. In fact, to operate Desty Page, for example, you don't need people who have to understand technology, even ordinary mothers can use it.

One example of success that Desty has proven successful is a new entrepreneur, a housewife in Medan who started selling baby gear shops in a conventional way. After the pandemic, he began to shift his business to social media platforms and began to learn how to sell online with Desty.

“This mother followed all of our directions, to be diligent in creating content, taking advantage of all the features in Desty, until finally her sales turnover increased by 300%. The sales on his social media platform even exceed the sales on the marketplace store that he created.”

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Shintia claims, so far the solutions presented by players social commerce before Desty was present it was still scattered, manual processing was still needed, and not yet fully consolidated. However, for sellers, channel sales that come from anywhere it is a daily problem.

“There's always a headache about undersell and oversell. Desty makes features that make their operations more efficient, it doesn't require a lot of human resources, so they can stay focused on growing their business."

Besides being supported by comprehensive features, Shintia also mentioned Desty's business model supporting online businesses to grow together. The company does not charge a subscription fee for users, aka all features can be used for free. The company only charges a service fee for successful transactions.

"We believe empowering SMEs it is not by charging a monthly fee. Our principle, we get money if you [the seller online] earn money. Our concept is accepted until now we have more than one million online merchants,” he concluded.

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