OLX Indonesia's Response to DailySocial Reviews

Regarding our review of traffic analysis OLX Indonesia which turned out out of tune with increase brand awareness that claimed by himselfOLX Indonesia, through an official written letter, conveyed the right of reply to us regarding additional reference data and information stating the need for a review of the SimilarWeb analysis data that we used at that time.

As a reminder, previously the platform analytics SimilarWeb, which we use as a reference to determine the size of OLX Indonesia's visitor traffic, shows that there has been a sharp decline in traffic performance in the last four months (since June 2014 or exactly one month after rebranding Tokobagus to OLX Indonesia). The data certainly piqued our curiosity, which in the end we were able to conclude that brand awareness OLX Indonesia, which was echoed very convincingly after the rebranding, turned out to be not well followed by its visitor traffic pattern which actually declined.

From the letter sent to us, OLX Indonesia said that although SimilarWeb's traffic count is a third party estimate, it is not necessarily followed by complete data regarding the classification of user visits from the platform. desktop with, mobile devices, or application. Even though it is really unfortunate for OLX Indonesia, which should be able to refute it more convincingly with the data that has been submitted.compiles by OLX Indonesia itself.

“As we already know, the number of internet users in Indonesia in general who access online sites and social media is always increasing along with the increase in internet users on smartphones. Therefore, when taking into account the number of visitorWe also need to pay attention to users who access the internet via desktop PCs, mobiles, or applications," reads the official statement from OLX Indonesia.

By not intending to carry out "self-defense", OLX Indonesia apparently also conducted a search similar to ours, namely by using the SimilarWeb platform. The facts revealed are, in the same period as our search for OLX Indonesia, most of the sites such as media sites, E-commerce, to site classified ads from its competitors it also experienced a similar downward trend, even Facebook he claimed did not escape the downward trend that befell him.

OLX Indonesia's hope through this letter is clear, wants to provide further clarification on the matter brand awareness which we had doubts due to its traffic performance which actually worsened. Many lay people think that the cause of all this is a step rebranding Tokobagus, who may be judged by many that this step is an inappropriate step, but then it was indirectly refuted by OLX Indonesia who revealed that almost all major sites in Indonesia also experienced the same decline.

It is not yet clear what is the biggest factor of this downward trend, OLX Indonesia itself can actually provide a much better clarification if it can provide concrete data regarding the comparison of the increase. brand awareness and traffic data of visits from each of its platforms.

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