KeSupermarket Online Grocery Service Presents the O2O Concept

Go to Supermarket, online sales service from Ranch Market and Farmers Market (Supra Boga Lestari) introduces the concept of O2O (Online-to-Offline) through the "Collect in Store" feature. This feature allows users to pick up items purchased through e-commerce services but the items are picked up themselves at the store offline owned by Ranch Market and Farmers Market.

The O2O concept is considered suitable to be applied to food products such as those sold in Supermarkets. For consumers, this is to ensure that the purchased food ingredients are available and still available fresh when picked up at the shop.

Services E-commerce KeSupermarket itself was launched in collaboration with Kresna Graha Investama. Ranch Market and Farmers Market themselves are also HappyFresh partners.

O2O is becoming an important business feature E-commerce in Indonesia

This kind of concept is not new for e-commerce services, several other players in various fields such as MatahariMall, Alfacart to Berrybenka have strengthened the concept in their business operations, in various forms, ranging from system locker (such as PopBox services) to partnering with physical stores. The goal is simple, to provide more choices in product delivery.

Application O2O skema scheme is not a necessity, but becomes an ideal option to be applied in the midst of business competition E-commerce currently available. Logistics is still developing, while the market demands speedy delivery of goods with quality and efficient costs.