1. Startups

Northstar Reportedly Investing IDR 82 Billion in DACHIN, Lifestyle and Electronics Brand Developer

Focusing on the Indonesian market, DACHIN now has a number of brands such as Ecentio, Freemir, Cooger, Aonez, and Inbex

Northstar Ventures (NSV) reportedly just provided funding of $5 million or the equivalent of IDR 82 billion to DACHIN Group, which is the developer brand which focuses on the Indonesian market. This is as stated in the regulator's information disclosure, as quoted from Alternative.pe.

When contacted, NSV party reluctant to provide further comments regarding this funding.

One of the value propositions offered by DACHIN is the use of data to target consumers and to analyze market share. They believe that comprehensive customer data can give them high sales power in the market, amidst an ever-growing consumer market.

DACHIN focuses on manufacturing products in the areas of lifestyle and consumer electronics. With the funding obtained, they also built a strong distribution ecosystem, incl fulfillment center at a crucial point. With a D2C concept, DACHIN distributes products on channels online and offline, for both B2C and B2B.

Several brands that DACHIN is currently marketing include lifestyle and electronic products such as Ecentio, Freemir, Cooger, Aonez, and Inbex.

Currently Northstar Group manages two funds, Private Equity Funds and Venture Capital Fund. Through its second managed fund, Northstar Ventures expands its investment scope to early stage startups. Late last year, the new company closed its final raise Northstar Ventures I, LP (NSV I) amounting to $140 million (around Rp. 2,1 trillion).

The managed funds will be invested in various early stage startups in Southeast Asia. The main focus is in the consumer, financial and digital economy sectors. Most recently, this managed fund has also just invested in gently, an Indonesian startup that focuses on developing Skincare for children.

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