No Man's Sky Examined by Advertising Standardization Agency for Misleading Promotions

There is still a bitter taste left for gamer and those whopre-order No Man's Sky. Thanks to technology procedural generation, It is true game it serves 18 quintillion planets, but in fact the content is quite far from the expectations of the players. Turns out complaints and dissatisfaction gamer so a long tail for the team of creators, the independent studio Hello Games.

Reported by Eurogamer, Advertising Standards Authority is reportedly currently investigating No Man's Sky due to a player's complaint. The ASA is an advertising authority organization, and although not a UK government agency, they are entrusted by industry players to regulate advertising and promotional content, and conduct inspections for complaints - with fee-based funding. ASA has the authority to impose sanctions and request services search internet to remove ads.

The investigation is still ongoing and the ASA has yet to comment. From the description in Reddit, it seems that many of No Man's Sky's promotional assets are misleading consumers, featuring things that don't exist. The subject of ASA's examination turned out to be not only Hello Games, Valve as the owner of the Steam digital distribution service was also affected.

Complaints to the Advertising Standards Authority were made by Reddit users withusername AzzerUK. Via Eurogamer, AzzerUK explained that he wasn't really angry at Hello Games at all, but was called upon to report this information to the ASA due to the huge difference between trailer as well as promotional materials with game actually. AzzerUK also hopes that this move can encourage Valve to monitor their services more.

Three things are the main focus: screenshotvideo trailer and technical constraints. In screenshot, Hello Games showcases giant dinosaur-like creatures, airplane formations and sentinel, and shows unique buildings and structures. The list of complaints for the trailer is even longer, covering the UI design, the way the plane flies (in formation with wingman, flying low near the planet's surface, animal characteristics (in herds, and some can destroy trees), large-scale space battles, to presentations. system warp.

Not only that, there are also complaints about graphic quality, and promises developer to minimize loading, presenting a convoy of cargo ships in outer space, to different factions fighting for territory.

AzzerUK's action received mixed responses from fellow Reddit users. Some are angry, worried that it will hinder Update to fix No Man's Sky, and some are curious why AzzerUK bothered to do it.