NFT as the Gateway to the Creator Economy

The word "NFT" (Non-Fungible Token) is increasingly familiar to some Indonesians. Although the market has not been evenly educated, the enthusiasm for this new technology is starting to show, at least from the easier it is to find Indonesian-language articles and the emerging local communities.

For content creators and content entrepreneurs, NFT has become a common topic this year because allows multiple creators from all backgrounds and genres (artists, musicians, content creators who use social media platforms, an influencer, corporate executives, even ordinary people) come to share their creativity, meet new people, and maybe start a career.

On the global scene, artists like Beeple and Trevor Jones have made millions of dollars from selling their NFTs. Musicians like 3LAU are designing business models where fans (and ultimately NFT owners) can access exclusive music and tickets to events. Music group Kings of Leon made millions of dollars selling their new album as NFT.