Digital Asset Investment Climate is Improving, Nanovest Records Positive Growth Early This Year

The wealthtech platform is one of the segments that has skyrocketed in popularity during the pandemic. The digital asset investment platform Nanovest, which provides opportunities for Indonesian consumers to invest in crypto assets and shares of foreign companies, claims 20% growth compared to Q4 2022.

To DailySocial.id, CMOs Nanovest Jovita Widjaja revealed the condition of the company this year.

User growth

There are several factors that explain why digital asset investment platforms are still not widely adopted in Indonesia. The biggest factor is fear because the required capital is quite large. Dominated by the young consumer segment, services like this are required to provide a distinctive appearance user friendly. In addition, financial literacy in general is still a scourge.

Nanovest, which the public will be able to enjoy since the end of 2021, tries to overcome these points with a solution that provides easy investment starting from IDR 5000.

Demographically, Nanovest users are the younger generation spread across various regions, especially Jabodetabek, Bandung and Sukabumi.

"The results of the 2022 SNLIK show that the financial literacy index of the Indonesian people is still not that big, because the percentage is still at 49,68 percent. Nanovest has contributed to inviting young people to become more aware of the importance of the benefits of investing in order to achieve financial freedom from an early age," said Jovita.

In Q1 2023, it is claimed that the number of Nanovest users has increased by more than 20% compared to the previous quarter.

According to data from the Commodity Futures Trading Regulatory Agency (BAPPEBTI) of the Ministry of Trade, by the end of 2022 there had been a record number of crypto asset users reaching 16,55 million people. This figure has increased by 48% compared to the end of November 2021, namely 11,2 million people.

"The target for the future, Nanovest is trying to strengthen its position as marketplace investment that is safe, easy and trusted by everyone, especially for the younger generation," said Jovita.

Nanovest provides a cybercrime protection program provided by Asuransi Sinar Mas to protect every transaction activity. Companies are participants Tokocrypto Sembrani Blockchain Accelerator last year 2022.

Digital asset investment landscape in Indonesia

Investment platform opens pintu for individuals to participate in various types of digital assets. On the other hand, digital asset investment platforms have the potential to increase financial inclusion in Indonesia.

The series of "Crypto Literacy Month" earlier this year was organized by BAPPEBTI, the Ministry of Trade, and the Indonesian Crypto Asset Trading Association (ASPAKRINDO) which marked the seriousness of the government and industry players to develop a crypto asset trading ecosystem.

"The potential of Indonesia's digital economy in the next few years will be the largest in Southeast Asia, amounting to $ 146 billion. Until now, digital assets are one of the investment media that is quite in demand, especially among young people," said Nanovest Main Director Billy Surya Jaya.

-

Amir Karimuddin contributed to writing this article