NAMA Beauty Receives 71 Billion Rupiah Funding from AC Ventures, SiCepat, and DMMX

D2C startup "NAMA Beauty" gets seed funding (seed funding) worth $5 million or the equivalent of 71,1 billion Rupiah. This round was led by AC Ventures, supported by SiCepat Ekspres and DMMX. It is known that the company is led by actress Luna Maya, co-founded by Marcel Lukman since 2019. NAMA Beauty is a D2C brand developer for skin care and beauty products.

"We feel grateful and blessed with the trust and support from AC Ventures, SiCepat, and DMMX, including all partners and teams. This is the right and promising momentum for Indonesia. We believe this synergy can help us to grow together and maximize opportunities and there is momentum," said CEO of NAMA Beauty Luna Maya.

In addition to capital support, in the future SiCepat and DMMX will become distribution partners. This includes utilizing the Sampoerna Retail Community (SRC) network spread across 20 cities and starting to sell products on digital trading platforms. SiFast will also be the main logistics partner in delivering NAMA products to consumers.

"I have noticed that the beauty industry is one of the most resilient in terms of growth, although it still has its challenges. Through our partnership with SiCepat and DMMX, we will leverage our unique strengths to help NAMA Beauty build a high-growth beauty brand and hope to support the company to reach its full potential," said AC Ventures Founding Partner Pandu Sjahrir.

D2C startup growth momentum

According to data from Euromonitor, the potential market for color cosmetics in Indonesia will reach $1 billion by 2023, with a CAGR of 16,9%. Combined with the D2C concept, it is believed that this potential can be maximized properly by brand local.

Model D2C or direct-to-consumer, allows the owner brand to reach its market share more efficiently with multi-channel, either offline nor online. Technological assistance enables business processes to occur more streamlined, resulting in more efficient production costs to deliver products at affordable prices. In Indonesia, this model has begun to be applied in various types of industrial lines, ranging from cosmetics, skin care, fashion, to food.

Currently, a number of local venture capitalists are starting to finalize their hypotheses for D2C startups. The following are the names of investors who have started to actively provide funding for D2C players:

Plan NAME Beauty

It was said that NAMA Beauty will utilize the fresh funds for R&D development, marketing and Branding, recruiting more talents, and launching new brand lines. By combining Luna Maya's ability to read the latest beauty trends with a strong R&D team, NAMA Beauty will launch a second brand that targets below market prices, but without sacrificing product quality excellence.

On the other hand, Marcel Lukman, Co-Founder of NAMA Beauty has more than a decade of experience in the retail world. He is one of the important figures behind Atmos and The 707 Company, which oversees a number of well-known brands, such as Fred Perry, Nudie Jeans, Superga and Melissa. It is believed that the two unique backgrounds of the founders can bring the company to the right pace of growth.