1. Startups

MyRobin Makes It Easy for Companies to Manage Blue Collar Workers

In its debut, MyRobin has obtained seed funding from Antler, SOSV, Prasetia Dwidharma, and several angel investors.

The size of the request blue collar worker(blue collar) in Indonesia, it turns out that it is not accompanied by management and digital platforms that are relevant for business purposes. Seeing this opportunity, the MyRobin platform tries to provide solutions to business people, in terms of recruiting workers from these circles.

To DailySocial, MyRobin Co-Founder & CEO Siddharth Kumar revealed, until now there are still many companies that have difficulty recruiting blue-collar workers. When job openings open, most of these companies feel overwhelmed when it comes to screening the right candidates.

"In this case, for example, when opening a job vacancy, they will get hundreds of paper CVs, and it is difficult to assess the ability of workers. Then the workers who are expected to attend interviews also do not come. During certain events such as Harbolnas and Lebaran, they need workers in large numbers. which is very much. Besides turn over rate also very high."

Until now there are still many workers who are not paid fairly, do not have insurance, and are also cheated by the parties outsourcing bulging. Seeing this problem, MyRobin then try to study how countries like India and China solve the problem. MyRobin is here to provide a quality workforce at scale and provide various benefits that support their performance.

"Our business model and monetization strategy is to charge companies management fee. Calculated above the total labor cost. Nothing is deducted from our partners' wages," Siddharth said.

Currently, MyRobin has a working community of around 2,4 million people spread across 100 cities in Indonesia. They noted that 95% of them were in the 18-35 year age group and graduated from SMA/SMK as well as workers who had skill. Overall, more than 100 companies have been served by MyRobin.

Set up a fundraiser

Currently MyRobin has received funding from several investors, including Antler, SOSV, Prasetia Dwidharma, and several angel investors. To accelerate business growth, MyRobin is currently conducting fundraising for the next stage.

"To remain efficient in this era of new normal, companies need flexibility. We have helped thousands of workers find workers during this pandemic. Our team has grown up to 5x during this pandemic," said Siddharth.

Currently they have served businesses in the city tier 1 and 2 such as Jabodetabek, Bandung, Yogyakarta, Semarang, Surabaya, Makassar, Medan and several other cities in Kalimantan, Sumatra and Java. MyRobin also wants to continue to rapidly expand their service area to smaller cities.

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"Flexible workforce is currently a popular trend in Southeast Asia. The pandemic has accelerated the process for companies to adopt this," said Siddharth.

Apart from MyRobin, similar platforms that also target blue-collar workers include side, Job2Go, Heikaku, Workmate, BigAgent, and AdaKerja. The tendency of this segment is filled with people low skill workers, people who have minimal competence – generally due to poor access to education. According to BPS data, as of 2019 low skill workers dominate the informal sector with a figure of 57,27%.

The presence of digital platforms also seeks to bring disruption to the blue-collar employment cycle. The existence of platforms such as marketplaces allows job seekers to connect directly with prospective workers, because so far there are still many agents or labor distribution bureaus in this segment.

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