After Rebranding Company Color, Uangku Prepares Escrow Feature

Long time no hear reportedly, Smartfren My Money e-wallet turned out to have just been completed rebranding company colors and latest features. Previously, Uangku was dominated by red, now Uangku comes in a new color, namely blue. Process rebranding this itself began to be carried out in mid-2016 and was only completed at the end of last October.

"We deliberately changed signature color brand along with the addition of features that can later be more perfectly enjoyed in the application, in the hope of making my Money more fresh for users," said Global Pay's Director of Marketing, which is strategic partners Smartfren for My Money Fanny Verona told DailySocial.

Uangku is a product of Smartfren, but its development and marketing is in outsourced to GlobalPay which is a company financial technology (Fintech) under Sinar Mas Digital Ventures. Currently my money claims to have more than two hundred thousand active users, most of whom are Smartfren operator users. The transactions that are most widely used by users include: top up pulses to Pay by QR payments developed by Dimo.

"So far, Uangku has carried out more collaborations with the Sinar Mas group of companies, such as Smartfren and Dimo, however, we continue to carry out customer acquisitions outside the group," said Fanny.

Usai rebranding Uangku will also launch an Escrow (joint account) feature which is currently still under development. If according to the plan, in January or February 2017, this feature can be enjoyed by users.

Launching online shop merchant acquisitions

Uangku also continues to launch merchant acquisitions from online shops. In the future, it is possible that Uangku will also launch partnerships with well-known local and foreign e-commerce in Indonesia, but the focus is still on online shop sellers in Indonesia.

"We see that there is still a lot of potential that can be explored from online shop sellers in Indonesia, for that we are still promoting Uangku as well as acquiring online shop sellers," said Fanny.

Currently, Uangku is preparing to participate in the 2016 National Online Shopping Day, as an online payment option that can be trusted for its security. On the other hand, participating in this activity is expected to get more merchants from the online shop.

"My Money's big vision goal is to become benchmarking for everyone to shop online safely by using payment through Uangku," said Fanny.