Motorcycle Magic Card Service Becomes a Billboard

The advertising industry seems to be the target of startup innovators in the technology field. Not long ago many startups provided platforms for advertising services on cars, now there is Karta, a service that allows clients to advertise on motorbikes. Vice versa, motorcyclists can earn additional income if they take advertisements through Karta.

Motorbike users registered with Karta only need to register, use the Karta application, and place a billboard on the motorbike they ride. Furthermore, Karta clients (advertisers) can monitor the movements of partners Map.

The possibility of monitoring and analyzing the performance of advertisements installed on each motorbike is one of Karta's advantages. This is also the reason Karta is optimistic to be present in this segment because it is able to provide convenience, both for advertisers and motorcyclists.

“Karta technology makes it easy for advertisers to monitor and analyze the performance of the advertisements that are displayed. With Karta, drivers and advertisers can collaborate to gain mutual benefits,” said Karta CTO Jeff Hendrata.

Karta started with the idea to create a new advertising media that is more effective, efficient and affordable. Media billboards and videotron are considered too expensive, moderate flyer considered less effective. Then the idea was born to take advantage of the mobility of motorists.

For the concept of using motorbikes as advertising media, Karta is one of the first players. What has emerged in Indonesia is the service of advertisers that use the media car.

“Karta's business model is more social, where they apply the principles of profit sharing with Karta colleagues. Karta's colleagues are not permanent employees of Karta, but they have their own busy lives. Like other businesses, Karta also has a long-term calculation so that the company can make a profit,” said Jeff.

Currently, Karta has begun to reach the Greater Jakarta and Medan areas. In the near future, Karta intends to expand to big cities on the islands of Java, Bali, Sumatra, Kalimantan and Sulawesi.