Motion Graphics: Definition, Functions and Duties

Do you often watch animated films? Well, in the animation industry, motion graphics is one of the most widely used types of animation.

Motion graphics usually displays movements made in such a way as to attract the attention of the audience. So, what exactly is meant by motion graphics and what are the roles and duties?

What are Motion Graphics?

Literally, motion graphics is a term in English that is, motion or movement and graphic which means picture. simply put, motion graphics can be interpreted as illustrations or moving pictures.

Motion graphics usually a combination of audio and visual, such as text, sound, illustrations, photos, to videography. A combination of several types of media is used to convey information in order to attract the attention of many people.

Motion Graphic Functions for Companies

Generally, motion graphics used to help the final result of a video, film or application. For more details, here are some roles motion graphics for the company.

1. Information Sharing

One of the main roles motion graphics is to assist companies in sharing information to make it look more attractive. With a combination of moving images and audio, readers will be attracted more easily so that the information they want to convey is more effective.

2. Movies and Videos

Generally, motion graphics used in making films and videos to make it more interesting. The goal is to make it easier for viewers to remember film and video titles so that they can focus on the flow or content of the films and videos that are presented.

3. Social Media Content

Lately, motion graphics also widely used in the creation of social media content, because, motion graphics is one way to attract social media users to view the content.

4. Logo

Motion graphics also often used in logos. With motion graphics, the meaning or message to be conveyed from a logo becomes more easily understood by the audience.

5.Digital Marketing

Who says it motion graphics Can it only be used for film or video purposes? In the world of marketing, motion graphics can be used in digital marketing for SEO, SEM, to social media marketing. Because, motion graphics provide attractive visual effects so that more and more audiences will see and make the content rank high on search engines.

Motion Graphic Designer Duties and Responsibilities

Someone in charge of designing motion graphics referred to as motion graphics designer. Before you really dive into this field, it's better if you understand the duties and responsibilities first.

1. Design and create animation for corporate publication needs.
2. Prepare design plans, concepts and layouts and given projects.
3. Create various forms of motion graphics, including web, mobile devices, and so forth.
4. work with the team Article and creative to understand the project being worked on together.
5. Take part in choosing audio, video, color, animation and other matters relating to graphic design.
6. Work closely with editors, producers and other designers to develop a design.
7. Edit footages videos and add effects motion graphics.
8. Conduct research and technical analysis of the best designs.
9. Participate in designing and building storyboard.
10. Do brainstorming to discuss ideas and designs.
11. Monitor the latest trends.
12. Ensure that the project is running according to the guidelines or standards used.

Well, that's a complete explanation of motion graphics. By using motion graphics, the information you want to convey can be more easily understood and memorable for the audience.