The 6 Best Popular and Widely Used Online Shopping Applications for 2023

Shopping activities are currently very familiar and can even be done online through various stores in the market. Through e-commerce applications, one can buy various items related to food, household goods, fashion, transportation, etc. Especially in Indonesia, online shopping is no longer a foreign word, considering that online shopping continues to grow.

The presence of online shopping applications makes it easier to fulfill people's needs because they are very easy to use. Only with an internet connection, all products on the market are quickly available anywhere and anytime. Many people choose online shopping because it is usually cheaper and there are lots of cash rewards waiting for them, especially free discounts, attractive discounts, bundles and many other types.

So what are the best and most trusted online shopping applications to this day that are still in demand by many users?

1. Shopee

E-commerce or online shopping applications, which were first introduced in Singapore, are well known to the Indonesian people, especially those who like cheap online shopping. In addition, this online shop is the brand ambassador of the girl group from South Korea, namely Blackpink.

Apart from the popularity of the brand ambassadors who work with Shopee, Shopee is also known for a number of attractive promos which are often published, ranging from flash sales, Shopee 12.12 to free shipping which we accept under certain conditions.

In addition, this program also offers a safe online transaction experience with a "Store Guarantee". Thanks to this guarantee, you don't have to worry if the goods you buy don't arrive or exceed the time limit set by the system, because the money paid will be returned directly to your account.

2. Tokopedia

Tokopedia is the largest online shopping platform in Indonesia and the first technology company in Southeast Asia known for its green color with its signature owl symbol. Tokopedia founder is William Tanuwijaya. He founded this marketing platform on August 17, 2009 with the mission of equalizing the digital economy to help companies, especially SMEs, increase their sales on online platforms. Currently, the electronic application is the most influential unicorn in Indonesia and Southeast Asia.

Not to be outdone, Tokopedia took South Korea's most popular boy band BTS as its brand ambassador. Tokopedia offers various conveniences in shopping online, especially with the slogan "Indonesian Shopping Time", with various attractive offers and discounts to help you shop more economically.

Tokopedia is a trusted marketplace. In 2021, this e-commerce unicorn is teaming up with GoJek then merged with GoTo, combined name GoJek and Tokopedia, and it can also be said that GoTo means mutual cooperation. After the merger, this company listed its shares on the stock exchange (IPO) in April 2021.

3. Lazada

Lazada is one of the best and cheapest B2C online shop, which is a subsidiary of China's Alibaba Group. Founded in Germany in 2012 by Rocket Internet and Pierre Poignant, but acquired by Alibaba in 2016. To date, Lazada has expanded its reach to almost all countries in Asia, including Indonesia, Philippines, Singapore, Malaysia, Vietnam and Thailand.

Not to be outdone by other e-commerce application competitors, Lazada introduces several interesting features for its users to enjoy. Supporting daily discounts, offers at certain events, even LazMall, which offers a variety of products from well-known brands, makes Lazada one of the best and cheapest online shopping applications.

You can get a variety of products from Lazada starting from the lowest prices. Therefore, this e-program is suitable for both merchants and ordinary consumers to obtain various goods. Lazada sells various basic needs such as household appliances, cooking utensils, electronics, knick knacks, accessories and more, with attractive discounts to help you save money when shopping.

4. Bukalapak

The online store or online shop which is identical to the color dark red was founded on January 10, 2010 by Achmad Zaky. Bukalapak is also quite famous for its unique and interesting advertisements. Bukalapak, which is slightly different from other online stores, also often offers attractive offers, such as flash sales and other discount programs.

This online store also has a special category, namely BukaMall which offers guaranteed authentic goods from various brands, and BukaMart which offers various household and daily needs such as shopping at virtual mini markets. Thus, Bukalapak is a cheap and trusted online shopping application.

5. Bible

With more than 3,2 million products divided into 15 categories, this online store or online store with a blue identity is undoubtedly one of the largest online stores in Indonesia. Blibli.com offers many features such as the possibility to pay in 0% installments to buy the desired product.

Apart from that, Blibli.com also has a special BlibliMart category which offers a variety of daily necessities such as a virtual minimarket with wholesale options for certain products. Apart from being safe, you can also buy in large quantities for various daily needs at lower prices.

6. Socialla

Most Indonesian women usually know this one online shopping platform, Sociolla. Since most Sociollas sell various needs from head to toe, perfumes, cosmetics and beauty products form the basis of products sold on the platform. This online beauty shop is in great demand among women because it guarantees the authenticity of its products.

Sociolla, an online beauty shop, was founded in 2015 with its website. Then in 2019 it developed into an O2O (Online To Offline) store that offers the best shopping experience at an offline store, namely the Sociolla Store. Over time, more and more Indonesians recognize this marketplace because of its ability to convince consumers that the products they sell are 100% authentic.

Well, that's the best online shopping application that is most widely used until now.