1. Entrepreneur

Understanding the C2C Business Model, Here Are Its Characteristics and How It Works

The progress of the internet when it facilitates community activities, including buying and selling activities. Along with this, a business model emerged called Customer to Customer or often also called consumer to consumer (C2C).

Until now, there are many C2C business people, but some people are still unfamiliar with this term, even the business people themselves often don't realize that they are part of the C2C business.

Therefore, an explanation related to the understanding, characteristics and how the business model works Customer to Customer will be explained, as follows.

Definition Customer to Customer(C2C)

Customer to Customer (C2C) is a business model in which business activities or transactions occur between customers or consumers. In other words, one consumer sells the goods or services it offers to other consumers, or sells to each other.

Examples of these C2C business people can be found at E-commerce as Tokopedia, Shopee, and the like. On the platform E-commerce In this case, consumers who act as sellers can upload their products to be purchased by other consumers.

This business model can be said to make it easier for both consumers, both buyers and sellers. Both do not need to spend more energy to meet each other in conducting transactions.

Characteristics of the C2C Business Model

Businesses that are often found in this community have various characteristics, including the following:

  • Can be done by individuals or small groups.
  • The transaction process is simple because it does not involve the company in the transaction process.
  • Consumers can compare the price and quality of goods or services offered by other consumers.
  • Business people can easily expand their network or target market through intermediary sites or platforms.

How Business Works from Consumer to Consumer

There's also how the business model works Customer to Customer these, among others, are as follows:

  • One consumer needs a product or service.
  • The consumer searches for the goods or services they need through a C2C site or platform.
  • Then, it was found that there were other consumers who offered these goods to consumers in need.
  • Transactions occur between consumers, where consumers buy goods from other consumers.
  • The business transaction takes place on a third party platform that facilitates the transaction.

From these business transactions, one consumer and another consumer benefit from each other. On the one hand, consumers get the goods or services they need, which are often difficult to find directly or through traditional markets. On the other hand, consumers who provide goods or services also get income from the sales that occur.

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