Mobile Billing from Nokia (Ovi Store) Can Be Used, Opening Opportunities for Local Developers (Updated)

One of the things that Nokia is preparing for the second quarter of 2011 is service mobile billing which is integrated with their application store, Ovi Store, which allows Indonesian users to download or purchase applications from the Ovi Store.

As written by Kompas A few days ago, Bob McDougall, Country Manager of Nokia Indonesia said that they will prepare a paid service for Indonesian users related to purchasing applications directly from the Ovi Store which will start running in the second quarter of 2011.

Now, service mobile billing has officially been used by general consumers, users can buy paid applications directly with a credit cut system.

I myself tried to contact Narenda Wicaksono, Developer Marketing Manager - Service Portfolio Nokia Indonesia as one of Nokia's representatives, who for me is quite active to meet with developers in various cities in Indonesia and inform them about opportunities for paid applications in the Ovi Store.

As Narenda explained, previously all applications in the Ovi Store that users could access using Nokia mobile phones in Indonesia could only download and enjoy the free version of the application, of course different from other countries that have provided the facility to purchase applications with a credit card or credit cut system. Now users from Indonesia can buy applications directly from the Ovi Store, Nokia is working with three major operators to provide a credit cut mechanism in the application purchase process. Users can buy paid applications, both developed by local and international developers.

Ovi Store growth statistics, explained Narenda are also positive, the growth of applications in Ovi Store Indonesia has reached more than 100% in the first quarter of 2011, success stories of downloading applications from developer There are also local ones, both downloaded from Southeast Asia or around the world, one of which is Ahmad Masykur yesterday share your experience at the Suwec event.

Narenda said, the number of downloads for applications in Indonesia has reached 1.1 million downloads per day which creates opportunities for local developers. Nokia has also clearly expanded in Indonesia in recent months, event and workshop regularly held in various cities, some of these events include, starting from Jogja with Bank it, in Bandung with Mobile Game Developer War as well as a few days ago with Suwec.

From several events that I attended, the interest of the developers also seemed enthusiastic, indeed some had not yet thought about monetization issues, maybe most were more enthusiastic about the application development process, which is certainly good because it shows passion they will be application development. Now, of course, they must also be ready with a monetization strategy, one of which is the launch of paid services to buy applications, especially for local market share.

The profit sharing that will be carried out for developers, explained Narenda, is 60% for mobile billing (cut credit) and 70% by using a credit card. (Update see description below).

The approach taken by Nokia to attract local developers is also quite clever, the initial approach emphasizes more on the technical side (eg application development with hackhaton), but the business opportunity side is also always introduced by Nokia, now with facilities mobile billing Of course, the opportunity for paid applications aimed at Indonesian consumers will be even greater.

The next question is about consumers or buyers themselves, especially for the local market, with the target market share middle-low the challenge is to create an attractive application and make consumers willing to pay to download the application.

What about the opinion of DailySocial readers, what are the facilities? mobile billing will this open up opportunities for local developers, especially in terms of monetization? We look forward to your opinion in the comments column.

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Update: Additional explanation for the profit sharing that can be obtained by the developers, 60% for the developer if the user buys the application with mobile billing, while developers will get 70% for users who buy the app using a credit card. Nokia (Ovi Store) and the operator will share the benefits of the remaining presentation in each way of purchasing the application.

For operators who are ready with the new paid application facilities, Telkomsel and overtook two other major operators.

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