migme is getting serious about working on a platform to connect fans with music artists

The latest slick collaboration is again woven by migraine. Startups mobile devices the old one formerly known as Mig33 It continues to diligently collaborate with various entities in order to improve the quality of its services. This time, the startup fronted by Steven Goh has just inaugurated its collaboration with a number of local record label companies such as Sony Music Indonesia, Warner Music Indonesia, E Motion Entertainment and GP Records. What is migme aiming for from this collaboration?

Before discussing it further, it helps me remind all readers about some collaborations migraine which is quite 'octopus'. At least from the news channel on DailySocial, until now migme has appeared three times as news stories about their latest collaboration. Starting from cooperation with several telecommunications operators, first partnership with the record label, until last with Doku in fact, it was enough to do it for approximately four months since the startup headquartered in Singapore changed its name.

Regarding its latest collaboration with four local music label companies, migme seems not far from wanting to become a social platform that connects music lovers, fans, and artists to be able to interact interactively in it. As stated in the press release we received, this Collaboration allows artists and content creators to have a new channel to communicate with their fans, where artists can share the latest news, music, promotional videos, photos and participate in other migme activities. .

Not only that, business opportunities for record labels are also embedded in this collaboration. It is claimed, through this collaboration, label companies receive revenue and share shares from the purchase of gifts and virtual goods addressed to them through the migme platform. Although it is not clear what the scheme will be, migme seems to want to open up new opportunities for the music business which is said to be 'rescued' from the online realm.

In short, from this collaboration users can interact with artists through live chat, contests, promotions and buy virtual gifts for their favorite artists. By offering such a function, a positive response from partners is clearly reaped.

“migme has a history of being popular in Indonesia and we look forward to working with them to grow together in our target market segment. Warner artists will have a big impact on migme so that they can provide new experiences for their users," said Toto Widjojo, Managing Director of Warner Music Indonesia in a press release.

The same thing was also conveyed by Steven Goh as CEO of migme who said that this kind of cooperation would continue to be boosted next year.

“Our business is growing by building audience engagement and monetization through premium activities such as virtual gifts and games. Indonesia is a country with more than 200 million people and has thousands of artists and this collaboration has the potential to generate income of thousands of US dollars per artist for each month. migme intends to have a similar cooperation in 2015,” said Steven, which means that in the near future we should see migme have a similar kind of cooperation.

The existence of migme that entered the gap in the market for Indonesian music lovers through an online approach, can be said to be aggressive enough to begin to dominate the market, which is still filled by a few competitors whose traction has not yet been seen. At the closest, migme's move this time can 'nudge' existence Ferris wheel which also provide a liaison platform between fans and musicians to be able to interact.

It is not yet possible to predict what kind of strong competition migme will provide in the future, but if you look at the readiness of the platform and cooperation, both migme and Kincir both have bright opportunities, although the model scheme and reciprocal opportunities of migme's business look much more ready. rather than the mill.

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