Midtrans and its Support Help SMEs to Adopt Digital Business

As a service pioneer payment gateway in Indonesia, Midtrans' business trip is very interesting to observe. Especially now that they have become a part of Gojek, thus sharpening the vision to assist SMEs in improving digital services in their business.

In the #TuesdayStartup session, Midtrans CEO Erwin Tanudjaja revealed Midtrans' plans and business focus going forward. Here's a summary:

Positive growth together Gojek

It's been almost two years Midtrans joined together with Gojek. This collaboration is recognized by the company as enough to popularize the name Midtrans (formerly Veritrans) more mainstream again. As a platform payment gatewaySo far, Midtrans has been in charge of being a supporter for businesses in developing payment features on their platform. But when strategic collaboration occurs with Gojek, increasingly opening up opportunities for Midtrans to contribute to SMEs in Indonesia.

"From the Midtrans side, of course we are proud to be part of the ecosystem Gojek a very large number. This not only increases the number of SME partners but allows us to accelerate the acceleration of SMEs in terms of digital payments," said Erwin.

Midtrans, which has been working behind the scenes, adjusting plans and business from Gojek dominated by SMEs. One of them is speeding up and facilitating transactions for users Gojek also merchants Gojek own.

"In the past, SMEs only provided bank transfer and COD payment options (cash on delivery) only, now with the technology that we implement payments via credit cards up to virtual accounts can also be done," said Erwin.

Not only for partners who are members of the ecosystem Gojek Of course, other SMEs who run their business independently can also take advantage of the technology developed by Midtrans. Although his position is still a part of Gojek, but Midtrans has the freedom to create innovations and can be used for all.

Pandemic and support for SMEs

When a pandemic automatically changes all habits to consumer behavior in general. Previously only used to make transactions in cash, now the use or non-cash payments is increasingly being used by the people of Indonesia. As a platform payment gatewayOf course, times like this allow their business to grow faster and be used by all SMEs.

"Of course, back to our main target, which is as a enablement for all SMEs that are included in the ecosystem Gojek. By creating innovations to technology that can speed up and make it easier for them to make transactions," said Erwin.

Currently there are around 20 services or products that have been offered by Midtrans. Of course, this solution can be more comprehensive if it is integrated with Gojek and all the ecosystems that enter it.

"One of them is launching the #MelajuBersama campaignGojek which is a campaign launched during the pandemic. degan tools that we offer to SMEs one of which is Selly app, of course it can be useful for around 120 thousand SME partners who join the ecosystem Gojek," said Erwin.