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Digging deeper into the ambition of "airasia SuperApp" in Indonesia

DailySocial.id exclusive interview with Airasia Indonesia Country Head Delly Nugraha

AirAsia started with an idea to provide an affordable mode of air travel for all; and drive the travel industry in Asia. Business started with 2 aircraft, serving 6 routes in Malaysia in January 2022.

20 years later, that dream has spawned millions of new ideas that have successfully supported the company's business growth. AirAsia has now developed into an airline serving more than 128 destinations in 21 countries. Not only that, his business has now penetrated the digital world, providing all travel and tourism needs in one application called "airasia SuperApp".

Airasia's digital transformation has started since its inception in 2002 by introducing services online booking through the official website. Then, carry out regional expansion to several neighboring countries, including Indonesia. AirAsia Indonesia was launched in 2005, when there were 16 million internet users in the country.

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