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Get to know Social Media Specialist, a Profession Interested by Millennial Generation

Currently, the social media specialist profession is loved by the millennial generation. However, the job desk is not limited to posting photos on social media.

Along with the development of technology, businesses engaged in the digital world are also increasingly affected. Proven, The Coordinating Ministry for Economic Affairs noted that during the Covid-19 pandemic there were 300 thousand entrepreneurs who entered the field of business online. This has an impact on massive competition in the digital realm, many entrepreneurs are competing to display their corporate identity through social media.

Indeed, in this era of the internet, social media is one of the most effective means of displaying social media image a brand. So it is not uncommon for business companies to use social media as one of the channel promotion. Social media itself is an online media that can be used to communicate, socialize with each other, and as a medium for sharing digital content. Along with the times, social media has also become a medium for promotion, otherwise known as Social Trade.

In addition, because the cost of advertising on social media is quite cheap, the number of social media users in Indonesia is increasing every year, in 2021 there are 170 million active users of social media, this number is an increase of 6,3% or 10 million from last year. With, these two variables become strategic determinants marketing on social media.

But as channel promotion is quite effective, social media needs to be optimized very well. So therefore, companies need the right profession to manage them, namely social media specialist.

Profession iThis comes along with increasing growth startup, because with this situation, many companies need they in order toBrandingimage companies on social media and also to increase sales promotion.

What is that social media specialist?

Social media expert is a profession that has responsibilities starting from planning to creating strategies and digital content for every company platform a company's social media.

Nowadays it can be said that the profession this is no stranger to the millennial generation, because job vacancies have scattered everywhere and the interest of this profession is also quite high. However, the task they not easy toposts content on social media, in fact they are responsible for all of the company's social media.

Besides, you must also be able to master and adapt content of various types platform social media used by the company, because every platform social media has different characteristics, and in its work social media specialist will work a lot with the team marketing and graphic designer to plan content eye-catching related to marketing strategy.

Of course, in creating the digital content, they required to think creatively and be able to attract attention audience, because the purpose of publishing digital content is to improve brand awareness to drive sales for the company.

From the explanation above, profession social media specialist is a long-term profession because, as we know, social media activities continue to run and often experience improvements and changes. So that social media specialist must be able to innovate to create content that is not boring.

Criteria A Must Have Social Media Specialist

To become a social media specialist, Apart from being able to master various platform social media that will be used by the company, there are several other criteria that must be met including:

1. Follow the latest trends

Sebagai social media specialist, they are required to Update the latest trends, so that the resulting social media content can be relevant to the trend. Therefore brand what they're doing handle can be more connected or recounts with the audience because the material they raise is being widely discussed by the public on social media.

2. Social media savvy

Become a social media specialistOf course, you must have a high interest in mastering various social media. They need to know what social media the company's audience uses and most importantly, they must be technology literate. Because they also have to be able to analyze behavior audience through traffic on each platform used.

3. Understand all social media tools

Tnot just posting content, social media specialist must know tools all social media used by the company, this is to facilitate work and aims to know the development of social media and understand the analysis traffic from their posts.

4. Understand the concept storytelling

Content planned and created by social media specialist is content marketing. Until they must be able to provide the right education to the audience regarding the brands and products of a company.

5. Have good time management

Being able to manage various corporate social media is not easy, considering that each platform has a different type of audience, as well as broadcast times that must be adjusted to suit your needs. behavior audience. For that, they must be able to divide their time properly because later they will also plan content or campaign, edit, revise, to post content.

Job Description Social Media Specialist

After understanding the definition and related criteria social media specialist, now they can find out what kind of work they usually dot. Usually, every company does have a different job description because it adapts to the needs of their company. But here are job description in general in each company:

  • Planning and developing content plan for each company's social media consistently according to the company's character.
  • Creating content publications that match the target audience in order to increase sales.
  • Communicating with the company's social media audience.
  • Menggunakan tools analytics such as Google Analytics, Facebook Insight, and Hootsuite Pro for social media analytics.
  • Make an evaluation report on the development of the company's social media.
  • Create a consistent content posting schedule.
  • Strengthen identity brand to attract audience with social media optimization
  • Communicating with the team graphic designer related to visual content design.

From the description of the criteria and tasks held social media specialist, shows that this profession requires you to understand the characteristics of all social media and also understand how to interact with the audience. So, for those of you who have met these criteria, it never hurts to try this profession!

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Disclosure: This article was written by Tasya Kania AC

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