Getting to know Moka and GoStore, Solutions from GoTo Financial Help Realize O2O Strategies for Business Actors

The pandemic is driving change in all sectors. One of them, of course, affects the development of how to run a business. All business actors need to adapt to the accelerated pace of digital adaptation. No doubt, the O2O strategy (online-to-offline) should be considered as an effort to encourage business in the midst of economic uncertainty.

Currently, various business line sectors view the O2O strategy as an essential development step, including the MSME sector. The DSInnovate report some time ago stated, such as from a quote sourced from Mckinsey & Company, the MSME sector in the digital realm It is estimated that it will be able to contribute to Indonesia's GDP of US $ 140 billion in 2030. In fact, this year's We Are Social survey places the Indonesian market as the share world's highest eCommerce user.

Fortunately, in the era of increasingly comprehensive internet penetration, realizing the current O2O step is no longer a difficult matter. Complete business solution which includes services for business online nor offline it is also offered by the GoTo Financial ecosystem.

GoTo Financial is a technology group that is part of GoTo, which has services to support public financial activities through GoPay and GoPaylater, as well as providing business solutions for business actors ranging from MSMEs to large companies. These business solutions include Midtrans (leading payment gateway), Moka and GoBiz Plus (network point of sale largest in Indonesia), GoStore (personal online store website), to the GoBiz, GoStore, and Selly platforms that can improve online business efficiency.

The true O2O strategy is no longer a new thing in the business realm. In 2015, DailySocial discussed the potential and future of O2O in the country. Its rapid potential is supported by the unstoppable growth of the eCommerce industry - along with the increasingly massive internet penetration in the community.

This O2O strategy evolves into services omnichannel retail so that it can be used as an alternative logistics solution and expand business reach. Customers can order from anywhere from online channels, mobile devices, social media, and so on anywhere and anytime.

Business actors do not need to worry about how to implement this O2O strategy. Many startups in Indonesia have come to help provide this service. Such as the services offered from the GoTo Financial ecosystem, namely; Moka and GoStore.

In short, Moka offers practical technology-based solutions that make it easy for entrepreneurs to streamline all administrative processes and financial management, in order to create optimal business efficiency.

Moka is here as a cashier application that makes sales and business operational processes easier. Business actors are facilitated by the presence of a dashboard that allows them to easily manage stock of goods and get reports on business activities that are available real-time. The Moka payment system is integrated with various digital payment methods, ranging from card payments, QRIS, and electronic money such as GoPay, making it easier for consumers to pay at offline stores. Several outlets such as Kokumi, Kopi Chuseyo, Eatlah, Utama Spice, and Hair Nerds are examples of businesses that have taken advantage of Moka's services.

To complete business needs offline which need to penetrate into online, Moka is integrated with GoStore, a service for creating store websites online which helps businesses receive orders practically from payment to delivery, and can facilitate promotions to various channels by connecting directly to Facebook Shops, Instagram Shops, and Google Shopping.

GoStore has also been integrated with the GoSend instant delivery service, as well as features 'nationwide shipping' (shipping that covers the entire archipelago) which allows customers to receive the ordered products more quickly and practically. To support cashless payments, GoStore has also been integrated with GoPay, as well as debit/credit cards

This alternative service that facilitates sales on various channels such as Moka and GoStore is suitable for business people who want to focus on maximum customer service and expand their business, both offline and online. In addition to making it easier for business people to manage their business more efficiently, a business solution like this can streamline the sales process across various channels, both in stores and through social media.

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