1. Startups

Get to know Kalbu, a platform that offers various services related to mental health

Successfully secured seed funding from a well-known mining company; immediately launch the mobile application in the second half of 2022

Slowly but surely, the issue of mental health is getting more attention from the people in Indonesia. Supported by the presence of a technology platform that focuses on developing solutions related to mental health services, one of which is Kalbu. Launched in August 2021, Kalbu provides a platform that offers various services for recovery and maintenance mental health.

Kalbu sees an increase in mental health issues, especially since the presence of the Covid-19 pandemic in Indonesia which spreads feelings of anxiety, fear, mental stress due to isolation, restrictions on social interaction, and uncertainty. treating 1-2 patients per day, but after the pandemic it increased to 8-10 patients.

This is also acknowledged by Iman Hanggaautomo, as Chief Visionary Officer (CVO) Kalbu. He himself has experienced tremendous benefits from consulting with mental health practitioners for approximately two years. Even without background Strong in psychology, Iman hopes that with his experience in the startup world and his enthusiasm for mental health, Kalbu can present a comprehensive solution that facilitates various needs related to mental health.

Services offered Heart quite diverse like online counseling and online workshops with psychologists who are used to dealing with various mental health issues, such as children & family, education, institutions and sports. In addition, this platform can also be used for interest and aptitude tests, IQ, school readiness, as well as psychotherapy for certain drug addictions.

Maintaining mental health is not only with counseling and mental recovery, but also accompanied by physical maintenance. On its platform, Kalbu also provides self-healing classes (self-healing) such as meditation and hypnotherapy, as well as self-development (self-development) with a certified practitioner.

Currently, Kalbu also offers a B2B business model that targets institutions and communities. One of the offers is the Employee Assistance Program for every employee to enjoy mental health counseling sessions. From the community side, the company has also collaborated with several communities, one of which is in the field of sports to maintain the mental health of athletes. So far, there have been 15 professional psychologists registered on the Kalbu platform with more than 5 years of experience.

In addition to the B2B business model, Kalbu implements a monetization system by cutting fee of the cost per counseling as agreed with the practitioner.

Like a consultation with a specialist in general, the cost of mental health counseling is actually not much different. However, the lack of literacy related to the importance of mental health makes people reluctant to spend for consultations. Kalbu charges around 300-350 thousand for one session for approximately one hour. However, his team is trying to make it more affordable at only 150-200 thousand.

"The challenge is mental health literacy in the community. We want to make consultations with psychologists routine, such as consulting a dentist. We start from penetrating into several massive schools, as well as large companies. Every month, we also hold online talk shows discuss problems that occur in everyday life," explained Iman.

Market potential and future targets

Iman also revealed that this industry still has enormous potential. The 2018 Basic Health Research (Riskesdas) shows that more than 19 million people over the age of 15 experience mental and emotional problems and more than 12 million people over the age of 15 experience depression. Meanwhile, Indonesia only has around 2500 clinical psychologists and 600-800 registered psychiatrists. With a total of more than 30 million people who potentially need mental treatment, this country is expected to be able to optimize the services of existing practitioners.

In Indonesia, several platforms that also offer a similar concept to Kalbu are Riliv, Kalm, and talk.id. Some of these platforms have one vision, which is to increase public awareness of the importance of mental health. The services offered also vary with counseling as core his.

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In terms of funding, Kalbu has received capital support from one of Indonesia's leading companies engaged in the mining sector. Although the business looks unrelated, the company's strong role is expected to help give a greater influence in society.

In the future, Kalbu plans to use this funding to develop mental health services, strengthen cooperation with several universities in Indonesia and internationally, reintroduce suicide hotlines, and encourage the role of the government to participate in developing solutions. mental health in Indonesia.

"We also plan to launch our own application in semester 2 of 2022. However, we also have to ensure that the services we offer are strong enough. The target is not grandiose, 450-500 patients per month for individuals and more B2B clients," said Iman.

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