Challenging Innovators and Founders to Help MSMEs Market and Advertise Their Products Effectively

The presence of digital services such as online marketplace and social media has been proven to open wider space for MSME players to embrace a wider market share. But behind that, the ease of access provided also presents its own challenges, namely increasingly fierce competition. In the online realm, there are thousands to millions of business actors who provide similar products or services, so in addition to a strong unique selling point, businesses must also think carefully about appropriate marketing and advertising strategies.

Unfortunately, with market conditions that are very diverse, it requires business people to have their own ways so that their marketing and advertising activities get maximum attention and conversion. And the fact is that not all business people have these skills, and digital marketing-style classes require a relatively long time and cost. From these problems, terminology emerges advertising technology (adtech) and marketing technology (martech). Basically, the two technological innovations are intended to make it easier for business people to plan, design, execute, and measure their marketing and advertising activities so that they are more targeted and effective. The role of technology in it helps SMEs in conducting modern digital marketing.

The scope can start from the most basic aspects, for example, at the planning stage. Technologies such as artificial intelligence can help businesses determine effective marketing channels based on the type of business and consumer persona they want to target. Or at the level of execution of omnichannel-style innovations that can make it easier for business people to manage digital advertisements across various channels in one centralized dashboard.

Through these various marketing channels, the MSME industry can apply these various creative solutions in their business. Given that according to data from the Central Statistics Agency (BPS), until now, there have been more than 60 million MSME actors, unfortunately only by 8 percent of the amount MSME actors who recently adopted digital. Seeing this number, the massive potential is clearly displayed, especially in the need to encourage the MSME industry through digital marketing.

To welcome this potential, innovators in the technology sector must be able to see gaps that can be exploited to grow together. In supporting the modernization of digital marketing, one of the largest telecommunications operators in Indonesia, Telkomsel held Digihackaction, a collaborative platform in the field of technology that targets the birth of new innovations in the field of advertising technology and also marketing technology, to support the MSME industry through digital marketing.

In order to realize the ideas or solutions you have for Indonesian MSMEs, Telkomsel DigiAds, Tinc, collaborated with DailySocial.id in opening this opportunity through the Digihackaction 2021 hackathon program, which is the first hackathon event in Indonesia in the field of modern digital marketing. The program provides opportunities for innovators who have ideas to strengthen MSMEs through various digital marketing channels, which can be applied directly by micro business actors.

The innovations you can offer in this area are very wide open. For example, if you have an idea to combine omnichannel with a problem in the advertising world, you can implement it into innovation Omnichannel Digital Advertising. Another innovation that might be an inspiration, you can try in the realm of data analysis for the advertising industry, by combining functions Business intelligence for the realm of marketing that will produce data-based marketing strategies. There are many more inspirations and other innovations that you can explore to produce solutions in the world of digital marketing. Areas like SEO, programmatic ads, to Software-As-A-Service (SaaS) you can also explore.

Each person or team can register more than one idea in Digihackaction. Which will later be implemented to develop the MSME industry, at the same time you also have the opportunity to develop the prototype into a startup that can be built in the future, assisted by technology supported by Telkomsel DigiAds and Tinc, as well as the opportunity to get funding from Telkomsel.

Not only that, Telkomsel DigiAds and Tinc provide sandbox API access in the form of 'Adtag' and 'Adscript' APIs that developers can use as "playground" or "test environment" to produce prototypes (prototypes) of related solutions for AdTech as well as MarTech. Technically, this API access will be granted exclusively to Digihackaction participants who successfully enter the top 100 phase. Another advantage that will be obtained by the participants is expanding network startup business together Telkomsel DigiAds, Tinc, and their networks, to get a chance to get prizes of hundreds of millions of rupiah.

To be able to take part in this hackathon program, participants are asked to fill out a registration form on the official Digihackaction 2021 website. Participants can register individually or as a team and register different ideas with different forms. For those of you who don't have a video link, you can skip these requirements and continue filling in the available fields. As for the sample portfolio, you can download it and follow the template provided by the committee.

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