Understanding the Definition of Lean Startup

Startup is always a hot topic to be discussed every time. This is growing along with the increasing interest of business people who want to accelerate their start-up business. But to be a successful businessman, of course, is not an easy thing. Business people need hard work, perseverance, tenacity, discipline, and responsibility, in order to be able to survive and compete in the midst of increasingly fierce competition.

One method that is quite popular among startup businesses is lean startup. Ais that a lean startup? What is the goal of a lean startup? How about an example? 

Lean startup is a method for developing a business in a short time according to needs target market by involving customers in its development. It's easy, in implementing lean startup, business people focus on product development so that they can immediately do direct testing and get results feedback from customers. So, the company will release a sample of the product to the customer and ask the customer's opinion about the product.

Objectives Lean Startup is to minimize risk when setting up a startup. One that can minimize this risk is to create products that are suitable and liked by customers. Therefore, it is necessary to consistently learn new things during the product development process and dare to experiment with the product using the lean startup method.

An example of a lean startup is a company releasing a product to customers and asking for their opinion on the product. If the product does not meet the needs and does not provide satisfaction to the customer, the company must immediately know and immediately make a decision to make a new product or just improve it. Well-known brands such as Dropbox to Wealthfront are some of the successful companies that apply the lean startup method.

The main thing about the lean startup method is to develop new products according to customer needs. A lot of the mistakes startup companies find are starting a business by finding an idea, then making a product that the company thinks the customer wants. Instead of being able to provide satisfaction to customers, it turns out that the product may not be liked. This is a trigger for the business not to end well, even a few startup companies fail because their products are not liked by customers.

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Disclosure: This article was written by Muhamad Dika Wahyudi