Media Relations Tips for Startups (Part 2): Finding Learning Opportunities

In addition to helping startups publish information on innovation updates, the media can also be used as part of startup development -- especially media that specifically discuss business and technology. If observed, currently technology media does not only focus on writing production, but includes other supporting components, ranging from presenting research, holding events, becoming work channels and others.

This article will dissect several media relations activities that can be used as an arena to increase startup capabilities.

Get learning resources

Many startup media present a variety of comprehensive articles on startup development tips. Starting from the technical ones such as product development, personal ones such as leadership, to business matters such as marketing. In DailySocial ourselves, we put these tips into three access categories, namely Start, Scale, and Steer. On the canal Home, contains simple tips about startup development in the early stages, contains various ways to develop a team, conduct MVP trials, and more.

Next on the channel Scale, contains tips on developing startups that already have product maturity. Here we discuss about funding to building cooperation with external elements. The last one is the channel Steer, contains tips for further level startup development. For example, about business development to marketing automation. The existing writings are usually adapted from existing startup success stories or citing ideas from experts in various fields.

Opening up opportunities for growth

Media can also be used by startups to find new opportunities, from meeting communities, investors, to mentors. One of them is by participating in -based activities meet-up which is often held. Usually these activities are divided into two types, namely: gathering and workshop. Activity gathering suitable to follow when the goal is to build public relations, meet new people, and find inspiration. While activities workshop can be followed to increase knowledge directly.

Several media also regularly hold exhibitions that startups can participate in, for example, e27 holds an Echelon event every year which contains competitions startup, session keynote, to networking. Whereas for workshop, routinely DailySocial held an activity entitled #TuesdayStartup, namely short activities that are filled directly by experts from startup circles. Discussed from technical matters to business matters.

Shows industrial conditions

In-depth reviews of industry verticals are also frequently presented by the media. For example, recently, the government is currently discussing the regulations that are being drafted to fintech, and many more. Things like this are often overlooked by founder when building a startup, namely efforts to comply with regulation – especially for startups that handle critical business processes, such as in finance or public services.

The competitive landscape is also often presented in a series of analytical and research writings by the media. For example for landscape on-demand after Uber was acquired, DailySocial conduct a survey about consumer transition to find out where they are anchored and the trend of market trends in the face of service outages. Reading research reports like this is also important to understand the market share in general, looking at opportunities from end to end.