Challenges of Media in the Digital Age

Media is an industry that has an impact due to the development of digital technology. People's consumption in reading news has shifted, starting from shorter reading duration, higher interest in visuals than writing, and other factors. So what's the solution?

This was answered in one of the panel discussions held by Qlue entitled Smart Citizen Day a few days ago, presenting practitioners from various media such as Hugo Diba (Kumparan), Rama Mamuaya (DailySocial.id), Edi Taslim (Kaskus), and Karaniya Dharmasaputra (Bareksa).

Hugo Diba explained attendance coil since 2017 this is the answer to the shift in media consumption. This shift is an inevitability that makes him believe that he inevitably has to redefine journalism. The trick must be to build the best team and the best technology.

"The media company must be tech too, that's why we challenges our IT team how technology can help fellow journalists can get information more quickly and accurately. There is an algorithm, trending topic, supplyside we zoom in. As a result, our journalists can work 4x faster. Our vision and mission is how to convey the news properly and accurately," he explained.

On the other hand, Rama Mamuaya added that media companies must adapt to technological changes. The information conveyed in the content must be perfectly conveyed, regardless of the medium used, whether it's visual, text, or video.

"Media companies must remain responsible for the quality of the content delivered, regardless of the format they use," he said.

Back to the beginning

Meanwhile, the rapid development of internet technology has made Kaskus improve itself to remain relevant to the current conditions. Edi Taslim said the internet ecosystem 20 years ago was very different, there was no social media platform, so Kaskus had to find a way to stay relevant and become a destination for pop culture.

Kaskus has launched many initiations which in the end returned Kaskus to its khittah as a discussion platform based on common interests and hobbies.

"So the essence is to keep making Kaskus as a place for people to talk about hobbies. That's what we sharpened so that Kaskus remains unique," explained Edi.

For Bareksa, financial penetration is still low today is evidence of the inability of elitist journalism. This is journalism that preaches only to a handful of people. Therefore, Bareksa wants to democratize the power of technology with the financial industry, especially mutual funds so that it can be reached by anyone from various economic classes.

"With experience at Bareksa, we are the first fintech to receive an APERD license from the OJK. Our retail investors are 450 thousand people, that represents 40% of the total mutual fund investors in Indonesia."

Collaboration with various parties

Collaboration does not apply to just one industry. Media companies also have to collaborate. Rama explained that to develop technology, so that it can be known by anyone, it is necessary to cooperate with various parties. Starting from policy makers, decision makers, and others.

This is also agreed by Karaniya. In its business, Bareksa is now collaborating with various parties, such as Bukalapak, Tokopedia, and Ovo to market mutual fund products online massively and retail. So that more people are converted into capital market investors.

"We want to replicate the success story in China. The fintech world is growing rapidly because of e-commerce and e-money," he concluded.