Bio Farma Launches “Medbiz”, a B2B Pharmaceutical Marketplace Platform

Bio Farma, a state-owned pharmaceutical company, inaugurated the presence marketplace B2B specifically for Medbiz pharmaceuticals (Medicine Distribution Business Zone). This solution is thanks to the company's collaboration with SIRCLO as a solution provider omnichannel commerce.

Mediz is Bio Farma's strategy to digitize the distribution of medicinal products and medical devices as a whole. Not only that, in order to create joint innovation in the provision of integrated, fast and efficient pharmaceutical products to encourage the creation of a digital-based health ecosystem in Indonesia.

"Today we launching some extraordinary and revolutionary products, which we expect to be new revenue streams for Bio Farma. But the most important thing is our product launching today can be a health solution for the people of Indonesia and globally," said Director of Transformation and Digital Bio Farma Soleh Ayubi in an official statement, Thursday (2/2).

According to him, Medbiz is not just digitizing but revolutionizing the way Bio Farma sells in the pharmaceutical sector. Therefore, his party encourages the pharmaceutical industry, starting from clinics, pharmacies and hospitals to transact through Medbiz in fulfilling their procurement.

It is claimed that the solution can save up to 20% time than is usually used to handle sales. “Where later this time can be used to find new customers. But we won't stop here, we are going to continue, we will not stop here. "

Previously, Medibiz had done this soft launch on August 31 2022 and has official distributors, namely Bio Farma, Kimia Farma and Indofarma. In the early stages, Medbiz partnered with 11 distributors spread across Bandung, Jabodetabek and Purwokerto. He said that Medbiz has reached 100 registered buyers on its application.

For four months, from September to December 2022, it is claimed that Medbiz has recorded 3.807 transactions with 3.309 registered users and 56 distributors spread throughout Indonesia. Soleh explained, with the power of the ecosystem healthcare owned by the BUMN Pharmaceutical Holding and the commitment of all parties, it is hoped that Medbiz can become a solution to facilitate the process of procuring medicines, medical devices and other health products.

Partnership with SIRCLO

Medbiz positions itself as one-stop medical supplies, which presents features in applications and websites, to assist pharmaceutical service providers in exploring more product categories and choices of authorized distributors. The presence of these features is the result of consultations conducted with ICUBE by SIRCLO, as well personalized solutions offered by SWIFT by SIRCLO.

ICUBE by SIRCLO provides strategy consulting services and technology implementation omnichannel Magento based. Along with the increasing demand from brand owners to strengthen the management of their sales pages, Swift by SIRCLO is here as a provider of technology development solutions omnichannel. These two products and solutions under the auspices of the SIRCLO Group have played a role in the development of Medbiz.

SIRCLO Chief Technology Officer Enterprise Solutions Muliadi Jeo said, the company continues to strive to help various business lines transform digitally. This is realized by supporting business efforts, including at the BUMN scale, to be able to continue to transform.

"Through the products offered such as ICUBE by SIRCLO and Swift by SIRCLO, we provide convenience for business people through an integrated technology ecosystem and with solutions based on custom, "He said.

SIRCLO's cooperation with corporations is not the first. Previously, the company collaborated with the MNC Group, through the e-commerce business unit Aladin Mall. The solution used is SIRCLO Commerce, namely a solution end-to-end channel management from SIRCLO for brand large-scale companies wishing to expand their market online.

SIRCLO Commerce offers options for brand to expand its reach through AladinMall. Not only that, brand those who join AladinMall through SIRCLO Commerce can add products or product assortments to the AladinMall platform.