1. Startups

Mebiso Introduces AI Services to Simplify Brand Registration and Protection

Trademark Analyzer allows businesses to assess the chances of successful trademark registration in less than five minutes

The importance of intellectual property is increasingly recognized amidst intense business competition. Mebiso, together with UpMarks, introduced the technology-enabled Trademark Analyzer artificial intelligence (AI) to simplify trademark registration and protection.

Trademark Analyzer allows businesses to assess the chances of successful trademark registration in less than five minutes.

"With this tool, business actors can measure the percentage of success of their brand registration in real-time," said Founder & CEO Mebiso Hesti Rosa.

The Directorate General of Intellectual Property (DJKI) recorded 114.130 applications for trademark registration in 2023, indicating an increase in MSME awareness of the importance of trademark registration.

In addition to fast analysis, Mebiso offers a brand monitoring feature that is active 24/7 to detect and prevent brand imitation. "This feature is also equipped with WhatsApp notifications for the latest status notifications," added Hesti.

In the discussion 'UpMarks! AI-MPOWERED Trademarks: Leveraging AI for Superior Brand Protection' at MARKAS Jakarta, this innovation received a positive response from participants, including MSMEs and IP practitioners.

Mebiso hopes that this initiative can help MSMEs protect their brands and support the government in expanding intellectual property protection.

"We want to help MSMEs protect brand originality and avoid losses from imitation," explained Hesti.
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Disclosure: This article was produced with AI technology and supervision of the content writer
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