MCash and SiCepat Invest in Lenna.ai, a Chatbot and Omnichannel Platform Developer Startup

PT SiCepat MCash Indonesia, a joint venture of PT M Cash Integrasi Tbk (IDX: MCAS) and PT SiCepat Ekspres Indonesia (SiCepat), invested in PT Sinergi Digital Teknologi (Lenna.ai) by acquiring a 40% stake. Lenna.ai is a startup that focuses on the development of AI technology, with products in the form of: chatbot.

Prior to this investment, Lenna.ai had already received investment in angel round and seed round from undisclosed investors.

Lenna.ai was founded in 2017 by Alen Boby. Besides chatbot, they helped develop the platform omnichannel to make it easier for businesses to manage multiple instant messaging accounts in one centralized channel. These products are peddled with an API integration model and no code, thus allowing non-programmer users to try out its services.

As for use case its use is also quite wide. In addition to the general customer service provided by the provider chatbot in Indonesia, Lenna.ai also accommodates wider service features such as "Smart Parking System with Chatbot". This feature is a solution to simplify and accelerate digital technology-based public services for the wider community who have difficulty finding a parking space.

"We are optimistic that the investment made by MCAS Group will make the growth of the AI ​​technology built by Lenna.ai more advanced and grow more progressive. We believe that the MCAS Group's extensive business network can accelerate new initiatives in the realm of increasingly innovative technology. We have high hopes for can develop the pace of business development through various collaborations that will be carried out with the MCAS Group ecosystem, to be able to provide complete and leading solutions for our partners," said Founder & CEO Lenna. ai Allen Bobby.

Meanwhile, M Cash Integration Managing Director Jahja Suryandy said, "Through this investment, we believe the MCAS Group's AI technology line will be even stronger. We are committed to continuing to develop a massive digital infrastructure, accelerate AI penetration into business digitization and synergize it with various services that been there."

Potency chatbot for business

Technology products similar to Lenna.ai are actually quite widespread in Indonesia. For example platforms chatbot builder developed kata.ai. There is also a platform omnichannel chat from Qiscus, and so forth.

Service adoption potential chatbot by businesses is increasing as the consumer trend transitions to an increasingly digital one. chatbot provide fast and comprehensive information services. According to an Insider Intelligence report, projected service market size chatbot global economy will reach $142 billion by 2024.

However, there are fundamental challenges that innovators must solve. chatbot will rely heavily on NLP (Natural Language Processing) capabilities, simply a smart system tasked with understanding what the customer wrote. NLP development is one of the most challenging aspects that innovators encounter chatbot, especially in the context of Indonesian. Startups like Kata.ai, Bahasa.ai, MD Bot, prose.ai invest heavily to work on the system.

In addition to meeting general business goals, several startups also produce innovations chatbot for more specific products. For example what Prixa did with chatbot health services; or HiTax with chatbot tax reporting consultant.