Maximizing Social Media Features To Reach Users

Not all social media works the same. In order to reach an audience that is likely to be converted into loyal users, startups must understand different platforms and approaches.  After last year's Twitter introduced the feature native videos as a new choice for business actors and startups, then will text and images be abandoned as video developments?

Twitter Indonesia Country Manager Roy Simangunsong actually believes that the combination of them will create creative content that will attract Twitter users.

Roy told us, around 44-45% of Indonesian Twitter users tweeting nor see tweet videos per day. As an example, brand adoption of videos on Twitter alone is said to have increased by more than 100%. Video content available on the Twitter platform can be in the form of native Twitter video, Vine, or live broadcast from Periscope. A similar scheme should be implemented by startups with the same competitive potential.

“The potential is huge. Videos respond better than static text or photos. As brand the challenge is how to create persuasive video content. Because it's different from television, video length is no longer the benchmark," said Roy when met.

Roy cites a study that says people tend to watch videos less than 30 seconds on average. Currently, the optimal is a video with a duration of under 10 seconds. Offering less time, forces startups to be more creative in creating content that moves, and is relevant.

“What is certain [from the short video] must be remembered is the human norm itself, namely 'what really matters to them'. Because what is put on TV doesn't always work in the digital realm," he added.

Roy explained that the familiarity of the Indonesian people on social media is something that is very attractive for business people, to market products directly or to interact to form a community.

"A lot of pretty innovative things happen on Twitter," said Roy. It gives some examples brand such as Samsung which launched its products in conversational videos, the same thing is also done with Downy. And several other unique campaigns. "Twitter is like a canvas for them to do many things with their customers."

Combination of content consisting of text, images, GIFs (graphics interchange format), videos and live streaming which is arranged properly is considered capable of involving the audience in an awaited storyline, interestingly it can depart from the current moment. Just look how fast meme/GIF about Rangga and Love in minutes since trailer AADC 2 movie premiere launched.

“What can be done with GIFs? It could be from many meme curated into one moving image. Or videos from live moments, " he said.

This high interactivity has made Roy quite sure that Twitter is still the choice of businesses and startups to spend their digital marketing. Because there's a conversation going on.