Interview with Marsela Limesa, Exploring the BeautyTech Business Ecosystem Somethinc

Indonesia is a growing market for cosmetic and skin and facial care products (Skincare). This fact has encouraged global and local market players to innovate even more. Among the onslaught of global brands in the market, there is one local brand that has managed to steal the attention of consumers beauty enthusiast in Indonesia.

Not even three years into existence, SomeThinc has dominated various shopping sites in the cosmetic or category skincare. At a relatively early age with increasing popularity, SomeThinc's business journey is quite long and challenging.

DailySocial opportunity to interview the Co-Founder and President Somethin Marsela Limesa to dig deeper into her story of building this company.