MarkPlus Survey: Shopee Becomes The Most Popular E-commerce Platform Today

Although not as dynamic as several years before, the industry E-commerce in Indonesia remains interesting to follow. The potential for a large market share makes players vying to become market leaders. Various strategies and support for large capital adorn the online trading business competition. In Indonesia alone, two "unicorn" present from category E-commerce.

To see the latest trends, MarkPlus Inc conducted a related survey brand awareness player E-commerce in Indonesia. Of the respondents who admitted to using E-commerce at least 4x in the last 3 months, it was obtained data that Shopee (31%) became top of mind brands. Followed by Lazada (20,3%) and Tokopedia (17,9%). This finding is not much different from the results DailySocial research which was published some time ago.

There are three things that are the main considerations by respondents when choosing a service E-commerce. The first is the promo that is presented (61,3%), the second is related to cheaper product prices, and the third is the reputation of e-commerce brands it (53,8%). Meanwhile, almost all respondents (91,3%) prefer to access the platform via their smart phone.

"Strategies such as lots of promos, low prices, good reputation, and free shipping are the reasons why consumers choose to shop on the platform E-commerce. This is also what makes brands renowned companies survive," said Associate of High Tech, Property and Consumer Industry of MarkPlus, Irfan Setiawan.

In the survey also explained how the popularity of E-commerce in each area. Tokopedia is the most frequently accessed in Jakarta. Meanwhile, Shopee is the most frequently accessed in Bandung, Surabaya, Semarang and Makassar. Lazada gets the first place in Medan consumers.

"Players such as Shopee, Tokopedia, Lazada, and Bukalapak are the names of players E-commerce most often referred to as respondents. Shopee, who became E-commerce most accessed by respondents in the last three months," said Irfan.