C2C Marketplace Services Work on "Fulfillment", Become an Investment for the Future

McKinsey & Co estimates that the value of the e-commerce market in Indonesia could reach $65 billion (approximately IDR910 trillion) by 2022, an eight-fold increase compared to 2017 which was $8 billion (approximately IDR112 trillion). This growth marks the major contribution of e-commerce to the digital economy in Indonesia.

Based on their classification, Consumer-to-Consumer (C2C) and Business-to-Consumer (B2C) are business models that are widely adopted by Indonesian e-commerce players. Tokopedia, Bukalapak, and Shopee are examples of C2C actors who become third-party platforms for transactions carried out directly between buyers and sellers.

While B2C has a different business model from C2C. Here, business owners take advantage of the platform to market their products directly to end consumers. Meanwhile, this model was adopted by a number of marketplace, namely Blibli, Lazada, and JD ID.