Marketing Funnel: Marketing Strategy Solution For Small Business Budget

Talking about marketing strategies in a business will never end, because to attract audience can't only use one Strategy marketing just. Now there are many strategies marketing which can be carried out at different stages.

One of which is marketing funners, existence funnel marketing This is good enough because it can turn prospects into customers. However, what is it funnel marketing? Marketing funnels is a marketing strategy that shows where potential customer Your business is in the marketing stage.

Reasons to Use Marketing Funnel

Use funnel marketing can be a solution if you don't have a strategy marketing who are quite qualified and have minimal marketing experience, as well as a business budget that is still relatively small.

Quoted from the page MTARGET, as is funnel marketing can help you to organize and prioritize business marketing strategies to become more mature. 

Marketing Funnel

Marketing funnels has stages or several strategies that can be used, such as AIDA, AIDCRA, ABCD, and AAARRR.

AIDA Marketing Funnel

AIDA is an acronym for Awareness, Interest, Desire, and Stock. This stage is basic funnels in marketing. The functions of AIDA are as follows:

• Awareness:One of the stages to build brand awareness between the audience and the product or service of your business.
• Interest: Stages to increase interest customer the benefits of the services or business products offered.
• Desire: This stage is to build an emotional connection between brand and audience.
• Action: One of the stages where you need to move the audience to perform action and interact with you, one of which is by providing a CTA feature (call-to-action).
• retention: Through stages the retention you will do upsell, cross sell, referrals, and advocacy.

AIDCA Marketing Funnel

AIDCA is the development stage of the AIDA model. The functions of this stage are:

• You have been warned!: You have to get the audience's attention at this stage.
• Interests: After attracting the audience's attention, the next step is to get the audience interested with brand you.
• desire: At this stage you will turn your audience's interest into something they want.
• Conviction: Steps to convince the audience to interact more about your business.
• Action: Through this final stage you will get the audience to take action on the lead magnets, websites, or also ads that have been created.

ABCD Marketing Funnels:

• Acquire: At this stage you will create content that can attract the attention of the audience, so that they become more curious about brand.
• Boost: The first step at this stage is that you get enough information about the audience. So, you can maintain a relationship with them. The purpose of this stage is to turn the audience into prospects.
• Convert: You need to convert potential customers into paying customers or free service users.
• Delight: Through this stage, you as a marketer will be tasked with making them happy with experienceit uses brand you.

AAARR Marketing Funnel

AAARR funnel marketing often used in startup businesses, SaaS companies, as well as other growing companies. This type of stage is also often referred to as pirate funnel.

Pirate funnels is a framework which is used to cut some parts in building customer journey and generally funnel marketing it is used by growth hacker to find a focal point or weak point that needs to be focused in a business.

AAARRR stands for Awareness, Acquisition, Activation, Retention, Revenue, Referral.

• Awareness: At stage awareness, as owner brand, you have a goal in increasing attendance brand in the eyes audience. A number of marketing channel used at this stage is social media, advertising, and SEO.
• Acquisition: The purpose of this stage is to collect prospective customer data brand you. To make this job easier, you can make acquisitions using here and landing page builder.
• Activation: At this stage you need to convince customer or audience to use products and services that brand you offer.
• Retention: This stage is used to increasecustomer loyalty. Besides that, here too you need to maintain a good relationship with customer you.

• Revenue: At this stage you need to pay attention customer lifetime value (CLV) and customer acquisition costs (CAC) because CLV can show the number of revenue obtained from existing customers. 
• Referral: Referral become one of the marketing techniques based on word of mouth, this happens because customer You will be satisfied with the service, product, or service they get. Later they will be happy to recommend it to their relatives or friends.

With the existence of AAARR, it can also help the marketer to develop a marketing strategy in accordance with metric which has been made in stages funnel marketing which exists. You can also get tips and tricks related to funnel marketing via MTARGET here.

Disclosure: This article is in collaboration with MTARGET.