Mapan Announces 223 Billion Rupiah Series A Funding Led by Patamar Capital and Astra Digital

Mapan announced that it has secured series A funding worth $15 million or equivalent to 223 billion Rupiah. This round was led by Patamar Capital and PT Astra Digital Internasional, with the participation of BRI Ventures, SMDV, Blibli, Prasetia Dwidharma, Flourish Ventures, and 500 Global.

Previously, Mapan's majority shares (as much as 45,53%) had been acquired by Gojek through its subsidiary PT Dompet Karya Anak Bangsa (Gopay). At that time Mapan was involved in initiating GoPayLater, a BNPL service which is now a mainstay in the ecosystem Gojek and Tokopedia.

Founded in 2009 by Aldi Haryopratomo, Mapan (PT Ruma) has reached more than 3 million users in the areas of Java, Bali, Sumatra, Nusa Tenggara, and Sulawesi. Their main service is digitizing the arisan concept that is familiar to community groups, then financial services are inserted into it.

The fresh funds will be used to further develop digital arisan services through expanding product range and partnering with the best suppliers; with a target to make Mapan services accessible to 10 million Indonesian families by 2026.

Mapan also has a mission to improve the quality of life of the Indonesian people by removing barriers to financial access for all levels of society. The lower-middle economic group can use Arisan Mapan's products to increase household purchasing power for items such as kitchen utensils, electronics, and furniture.

In addition, they now also provide other products and services such as Mapan Pulsa (a bill payment application) and Mapan Mart (a bill payment platform). sale consumer goods).

“We are interested in the approach that Mapan uses to strengthen women's empowerment in their community. The concept of arisan has long been a part of Indonesian culture and with digitalization, Mapan has succeeded in bringing scalability to this long-standing cultural practice," he said. Dondi Hananto as Partner at Patamar Capital.

The next plan

According to a trusted source, this funding will also help Mapan become a more independent company under the GoTo Group --- so that it is on par with other digital subsidiaries such as GoPlay and others.

On the leadership side, Mapan recently announced the appointment of Ardelia Apti as CEO, replace Hendra Tjanaka. He has long experience in the field of fintech and deep tech. For 5 years, Ardelia held various positions at Gojek and helped develop Swadaya, namely the program benefits for driver partners Gojek which helps them save on daily expenses.

In addition, Ardelia also heads GoPay's Offline Payment business, encouraging the use of QR payments for consumers, businesses and SMEs. Previously, Ardelia worked as a Country Director at Element, Inc. and consultant at McKinsey & Company.

Founder & Commissioner of Mapan Aldi Haryopratomo said, “The round of funding supported by strong Indonesian and global investors makes us even more excited to embark on the new phase of Mapan that is about to begin. This is support for Ardelia's vision of building a women's community and ensuring Indonesian families become financially independent.”

Meanwhile, Ardelia added, “In Indonesia, women play an important role in managing family finances, including managing arisan as a form of savings and financial management that has been known for a long time in Indonesian culture. We are proud that Arisan Mapan's products can empower women to be able to help increase purchasing power and improve the quality of life in their communities. We are committed to working with them so that we can continue to develop financial solutions broadly.”