Mapan Is Not Just a “Social Commerce” Platform for Rural Mothers

The e-commerce sector is the main engine driving various digital innovations, ranging from payments, logistics, to empowering MSMEs. However, the issue of equity is still attached to developing countries, such as Indonesia which has thousands of islands, which became the forerunner of the birth of the concept social commerce.

Menurut Research and Markets (2021) and Alpha JWC Ventures & Kearney (2021) as arranged DSInnovate in the report “Social Commerce Report: Digitizing the Second-Tier Cities”, market share in this segment will reach $8,6 billion by 2022 with an annual CAGR growth of 55%. It is predicted that this segment will grow by $86,7 billion in 2028 with a CAGR of 47,9%.

Segment social commerce targeting users in the city tier Two and three, it is predicted that the growth of the digital economy will increase by five times by 2025. Cities outside metropolitan cities will also be a contributor to GDP at 3-5% by 2030, or $46-77 billion.