Mutual Fund Investment Application Manage Targets Young Generation

Manage is a service developed to facilitate public access to investment instruments, such as mutual funds. Started active in 2017, this service started its adventure with the millennial generation target market. They hope to be a service that makes it easier and helps people invest.

"From the available data, only about 900 thousand Indonesians have mutual fund accounts for investment and only around 600 thousand are active mutual fund investors. When viewed from the total population of productive age, the opportunity in this sector is still very large. Responding to this opportunity, Manage focus on investment literacy, especially on generation Z and millennials through social media and directly from the Manage application,” explained Eyfrel Likuajang, VP of the Manage Business Unit.

Competition in online mutual fund services is currently starting to be lively. Apart from the two e-commerce giants, Bukalapak and Tokopedia, there are also services such as Wonderful, XDana, moneyand INVISIE in the same segment.

Eyfrel further explained, "Manage from scratch was designed very simply with the aim of making it easier for users to understand the existing mutual fund products. They don't want users to be confused at first when trying to start investing with financial jargon that not many people know about. Manage parties also continue to balance promotions with financial literacy.

In terms of features, manage has a mutual fund purchase system that allows users to purchase multiple mutual fund products with a single payment. For payments, Manage strives for convenience and speed with the use of Virtual Accounts. In terms of products, the types of mutual funds offered are curated or selected directly from the best Investment Management in Indonesia.

"We provide digital access for the public to invest in financial products such as mutual funds and in the future can insurance, P2P" lending, retail bonds, and commodities (gold)," added Eyfrel.

Managed in the first eight months of its operation, it has received more than 23 thousand application installations and 2300 active investors with AUM (Asset under Management) reaching Rp26 billion. As a service that has not yet reached the age of one year, Manage's focus is still on increasing market share and several other innovations.

“Going forward, manage focus on increasing market share by up to 15% by adding more types of investment products and focusing on user acquisition through literacy,” concluded Eyfrel.