MailTarget Becomes MTARGET, Establishes Yourself as a "Marketing Cloud Solution"

Towards the end of 2018, the email marketing SaaS platform MailTarget do rebranding become MTARGETS. The new name will be used effectively starting next year, along with plans to present more variants of digital marketing products. Despite the name change, the service email marketing automation what existed before will not change much.

In his written statement, MTARGET Founder & CEO Yopie Suryadi explained,rebranding this is a form of business metamorphosis. Changing "Mail" to "M" signifies something broader, related to Marketing, Mail, Mobile and more.

Despite the name change, the email marketing feature will still be a mainstay service MTARGET. It's just that the solutions that will be presented are wider and are expected to help other problems in the field digital marketing.

“We started to fix the system, sharpen the vision and mission, and put core values at the company. Including changing mindset, from selling to how we contribute to the business world. We apply smart selling, divide type user and put focus on the area user who need our contribution the most,” explained Yopie.

One of MailTarget's business achievements this year is realizing its expansion plan. The service is now available marketed in Malaysia.

"Throughout 2018 we achieved growth 22% month-on-month, with users reaching 2100. We always hear what our users are up to. Then we develop features that can help and can be used generally by others."

With a new name, Yopie and the team are ready to welcome the startup journey with a new focus, namely as "Marketing Cloud Solution".

"Our services in 2019 will help companies to be more personal and close to their customers customerthrough the data and tools right. We will still target the business market share. Expected after fundraising next time we can immediately help Indonesian SMEs."