MailTarget Announces Initial Funding of Azure Ventures and "Angel Investor"

SaaS startup focused on email marketing automation MailTarget announced two undisclosed funding rounds in 2017. The first was from Azure Ventures, while the second was from an unnamed angel investor. The focus of this funding is to develop products and develop teams, especially in the sales and marketing segments.

"We need this funding to develop our Sales, Marketing, and Customer Success teams; and life purpose us, namely 'digitizing Indonesia', which means there will be a large portion of education for Indonesian SMEs."

MailTarget, which was founded at the end of 2016 by Yopie Suryadi, Masas Dani, and Johan Tahardi, is claimed to be in a good growth phase. To DailySocial, MailTarget CEO Yopie Suryadi said they have 730 paid clients and are able to finance operations from their income.

Yopie said, "SMEs are indeed market big one, but this too market which is famous for its very hard challenges, because it takes a lot of resources and funds to educate. Entering the SME market requires a certain strategy, if you don't want to run out of breath in the middle of the road."

"For the technical team, [..] we will add developers not too many to help develop other features," he continued.

Azure Ventures is arguably still new to the Indonesian startup industry. Although they did not mention the amount of funds under management, they confirmed that they are currently focusing on investing in the SaaS sector.

Azure Ventures Managing Partner Felix Setyomulyono regarding this funding said, "SaaS startups will rise in the next 1 or 2 years in Indonesia because they solve problems business process which means to make impact in company performance."

Future plan

Yopie said that in terms of performance, his party continues to innovate and has now reached delivery speeds of up to 300 emails per second.

"Every landing page that have been created can use the domain of each SME and can be placed Google Analytics ID and Facebook Pixel for purposes retargeting ads which is the current trend," he said.

In the future, MailTarget is said to want to become an all-in-one tool that can help SMEs help with digital marketing activities. Yopie also mentioned the use of machine learning technology for product development.

He said the machine learning system will help users to measure their digital marketing performance. MailTarget will also develop a personal digital assistant to provide recommendations for users, including performing simple email activities based on machine learning.

Yopie said that his party is optimistic about welcoming 2018.

“We built MailTarget because the product and the business itself are mature. Business-wise, we will strive to achieve BEP in 2018," he concluded.