MatahariMall and PopBox Partnership Expands Online Shopper Segment

In our previous discussion of concept potential online-to-offline (O2O) which was worked on by MatahariMall, in fact spawned a lot of interest from various parties to wait for players E-commerce the giant executed him. With MatahariMall CEO Hadi Wenas we had the opportunity to talk further about the partnership process with providers smart lockers PopBox to nurture this industry in Indonesia.

Driven by the assessed talent have had the best experience in Indonesia, MatahariMall has ambitions to become a champion in the industry E-commerce in the country. Talking about the O2O strategy, Hadi claims his team knows very well how to run the scheme in order to achieve a buying and selling ecosystem online comfortable and safe based on the behavior of the Indonesian people.

Regarding the eLocker solution offered by MatahariMall in collaboration with PopBox, it is currently available at six points spread across the Greater Jakarta and Bandung areas. In the near future, MatahariMall eLocker will add at least 10 more units in strategic places such as apartments, business centers, malls, and other crowded points.

“The reason for working with PopBox is because they have a proven solution. They (PopBox) also work with Yahoo in several countries in Southeast Asia. Apart from that, the composition of the team is very important. PopBox has a vision and DNA that is in line with MatahariMall, they are able to match our agility,” said Hadi when met by the DailySocial team.

Win-win solution

In the partnership, Hadi revealed that this scheme benefits both parties. In short, PopBox provides solutions in the form of technology and smart lockers, while MatahariMall offers dedicated users and help marketing activities.

"No deal specifically with PopBox, however we have an exclusive partnership. PopBox can cooperate with players E-commerce others may include our competitors. The difference is with MatahariMall, they adopt O2O as an additional strategy there, while with us it is the main strategy,” said Hadi. "It's completely different games for us. For us O2O is like bread and butter, and we will push it very hard."

Considering this overall strategy as a core business, MatahariMall will increase the number of eLockers in the near future. Medium-sized lockers are the most used, however there will be adjustments depending on the user's purchasing behavior to provide the right size eLocker.

Maintaining industry E-commerce Indonesia

For eLocker expansion throughout Indonesia, MatahariMall is still undergoing a series of research to find out which city is considered more friendly to adopt the buying and selling system. online. To realize his ambition to become a leader in this industry, Hadi doesn't want to compete by constantly offering fantastic discounts. Because apart from not being good for the competitive climate, this method also doesn't provide good education to the public. The way to go is to slowly introduce the concept E-commerce with this O2O strategy to educate, create and learn behavior market the new one.

“In the South Jakarta area, we met someone who had just started shopping online through MatahariMall. The consumer has trust issues before finally deciding to trust us who have had a name for decades as a retail store,” he explained.

The installment programs that were implemented were in fact quite effective in boosting transactions via credit cards, the increase was recorded many times. MatahariMall will strive to encourage credit card adoption to provide services cashless and seamless pattern more even.

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For a complete explanation by Hadi Wenas regarding the actions of O2O MatahariMall, watch the following video interview.