Launches New Service, Instagram's Official Qiscus Partner Helps Brands Amid Rising Social Commerce Trends

For business people who market their products online, every day there are many messages that pile up to be replied to immediately if they don't want to disappoint customers or potential buyers.

Therefore, service customer service excellent through messaging service (chatting) is also essential. Apart from being a factor in customer satisfaction, in a survey released by e-Marketer, 60% users Internet users around the world question poor service when deciding to make an online purchase. This also includes social media. The reason is, apart from being used for socializing, now social media has become a multifunctional media with the emergence of the online shopping phenomenon that continues to increase or also known as online shopping social commerce.

Instagram is one of the pioneers of this trend by presenting its Instagram Shop service. Based on date from Instagram Internal Data 2019 90% of Instagram users follow at least one business account. And in line with this, the results of Project Instagram by Ipsos in 2018 found that, 2 out of 3 Instagram users say Instagram gives them easy access to interact with brands.

Many business people have started to steal the start and invest their time and attention in customer experience di social commerce, especially Instagram. The reason is, apart from being a promotional platform, Instagram has proven to have high potential in bringing in profits.

Messenger API for Instagram on Qiscus Multichannel Chat makes it easy for businesses to manage Customer Service

Although there are many business people who "migrate" to online and take advantage of social commerce platforms, in fact there are still many business people who face difficulties in providing customer service quality on social media. This is because business people must provide fast, good, and appropriate service because it affects satisfaction customer, even brand image.

Along with the increasing popularity of Instagram Business as a sales medium, some business actors find it difficult to regulate the rate of incoming messages through Instagram DMs which are piling up every day.

To optimize the experience of interacting and transacting business people with consumers, Qiscus launched the Messenger API for Instagram service through Facebook multichannel chat-in the middle of this year. The Messenger API for Instagram itself is a set of programming code which can be used to send data from Instagram to the platform that is integrated with it, in this case the Qiscus Multichannel Chat.

This means that businesses can now access all incoming messages on their Instagram accounts through Qiscus Multichannel Chat. Not only that, businesses that have more than one Instagram account can now also combine all of their Instagram accounts in one dashboards. This can be done without having to open a lot browser to access a different account.

The Messenger API for Instagram service that is integrated with Qiscus Multichannel Chat certainly has a wider variety of functions "powerful" compared to regular Instagram business.

Not only accessing consumer messages contained in Instagram Direct Messages (DM), Customer Service (CS) agents can reply to mentions or comments on Instagram and various other communication channels, such as WhatsApp, Facebook Messenger and many more, in one User Interface. (UI) same.

This service from Qiscus can also help business people optimize the lead generation process with the multi-level agent and Chatbot features. Multi-level agents allow businesses to set the role of each team member who accesses the dashboard, such as Supervisor, Admin, and Agent.

On the other hand, Chatbots allow businesses to respond quickly and are always ready to handle customer messages 24/7. Furthermore, Chatbots can also help answer simpler questions while more complex questions are directed directly to agents.

Not only that, business people also get real-time business performance insights so they can create relevant strategies to improve business performance with the presence of analytics features.

How to use the Qiscus Messenger API for Instagram is fairly easy. Business actors only need to make sure the Instagram profile has become an Instagram Business account and must have been linked to the brand's Facebook page.

The story of Chocochips Boutique serving hundreds of thousands of followers on Instagram, to increase sales contributions from the channel social messaging to be 2 times

One of Qiscus' partners is an adult women's fashion brand, Chocochips Boutique. Not only opening an offline store, Chocochips Boutique which has been established since 2009 also takes advantage of social commerce trends. On Instagram itself, this brand already has hundreds of thousands of followers and every day gets dozens of messages on Instagram.

The hassle of the high volume of incoming messages from various customers and various communication channels finally prompted Chocochips Boutique to try using the Messenger API for Instagram through Qiscus.

With a variety of features that are presented by Qiscus, Chocochips Boutique can respond to customers quickly and easily. Qiscus has helped Chocochips Boutique in managing social messaging through the multi-agent feature, which allows various agents to open multiple communication channels simultaneously in one dashboard. By using Qiscus, Chocochips Boutique can reply to incoming messages in a more organized manner, without the possibility of replying to the same message.

From the use of this Qiscus service, Chocochips Boutique found an increase in sales from messages on social media towards overall sales performance up to 2 times.

Brands always compete to give the best

Many businesses that both use social commerce make business people have to compete to get the attention of potential buyers and maintain relationships with customers. It is undeniable that one of the major roles is the way in which brands communicate. This is very crucial because it has an impact on the feedback that consumers will give and consider whether consumers will turn to other brands.

With the latest technology that is easily accessible today, it is wiser to continue to provide a memorable customer experience with quality customer service. One thing that should be considered is through the innovations presented by the Messenger API for Instagram which is integrated with Qiscus Chat Multichannel. Streamline business processes and improve your business performance with a 90 day free trial of Messenger API for Instagram. Visit www.qiscus.com now to find out more.

This article is powered by Qiscus.