Loyalty Is An Important Character, Understanding, Character and How to Build It

According to KBBI, loyalty is obedience or loyalty. Loyalty is the continuous giving or showing of strong support for a person or institution.

To whom do you show allegiance? What makes a person feel loyal to another person? Why is loyalty needed today? Check out DailySocial.id's explanation below!

Definition of Loyalty

Loyal employees are a valuable resource for the company. The reason is that loyalty can be a productivity booster. High performing employees provide the best benefits for the company.

On the other hand, disloyal employees tend to work haphazardly, can stop at any time, and even do things that are detrimental to the company, either intentionally or unintentionally.

Loyalty can also apply to a specific brand, product or cause. Loyalty means it is difficult to turn to other parties because they are satisfied and confident with what they currently have.

Loyalty Forming Factors

Unfortunately, loyalty doesn't just happen. There are a number of factors that drive a person's loyalty, including:

Satisfaction

If you buy a product and you are satisfied with all of its features, it is not surprising that you will remain loyal to this brand. Satisfaction that is felt is the basis for forming loyalty, which should not be underestimated.

Conversely, dissatisfaction often makes someone disappointed. In the end, the person will try to find another party who is believed to be better able to meet his needs. This factor causes loyalty to be lost or at least weakened.

Emotional Bonding

Another factor that forms loyalty is emotional attachment. For example, one day you visit a cafe or restaurant with your friends. The pleasant moments experienced in this place will become memories that you want to repeat again.

Because of the emotional connection created, you won't mind choosing this place whenever you need a place to eat or stay. Emotional connections can be made or present on their own.

Trust

Since you trust someone, don't hesitate to show your loyalty. Trust can also be a factor of loyalty, which can come from a good reputation.

When reputation falls, trust is lost automatically, and so is loyalty. So if you want to win the loyalty of others, be honest about what can be explained.

benefit

Few people feel compelled to be loyal after enjoying its benefits. It's okay as long as it doesn't harm other people. So, if you are a party that wants to build loyalty, offer customers as many benefits as possible. No doubt they will return and show loyalty.

How to Build Loyalty

So, to form loyalty in a person to a product or brand, there are several steps that need to be taken, including:

Get to Know the Customer

The first thing you need to do is identify the person you want to be loyal to. If it's a customer, you know what they want. The more information you have, the easier it is to keep the customer happy. The main goal is to create a solid loyalty.

Accepting Criticism

There are still companies or sellers who reject criticism, believing that they are always right. In fact, there may even be practices or products that need improvement. By opening yourself up to feedback and criticism, you can build the loyalty of others. Because they are involved in the development of the company.

Give Rewards

When you feel you have given everything for a company or become a regular customer, you want to be appreciated. Good companies offer rewards as a sign of achievement. Rewards can also be a way to build loyalty.

Reliable

If you have a product that is marketed in the community and want to build loyalty, make the product reliable in all situations. Like it or not, people search for these products and use them with care.

The ability to be relied on is a very important skill. In short, loyalty is something that just doesn't come without effort. So use these tips to create a sense of loyalty to the company's employees and customers' brands.