Sending Aja Logistics Startup Raises Funding, Plans Business Expansion

After officially launching in 2020, startup enablers SendinAja logistics announced plans for expansion in 2023. This is a follow-up to the recent fresh funding round --- no details were provided. The strengthening of the business was also marked by the inclusion of Djohari Zein on the board of commissioners along with Budi Isman and Yulian Afrizal.

Founder & CEO KiriminAja Fariz GTJ revealed that the fresh funds will be used to accelerate business and acquire a wider market. In addition, the company will also improve services customer and encourage the development of several new products.

"Some of the initiatives that will be developed include Cash Advance COD, and providing business capital, in accordance with the vision of SendinAja to build an educational ecosystem to increase the growth of SMEs in Indonesia," added Fariz.

SendinAja is a technology startup that provides strength in the field supply chain leaders to help SMEs and entrepreneurs online. The company provides flexible options for customers with many shipping options and an easy-to-use system personalized service.

In a separate interview, Fariz confirmed positioning Send Aja in the Indonesian logistics market. "At first people thought we were an expedition service company. SendinAja is not that. We are actually a marketplace for shipping companies," he explained.

After nearly three years of existence, this Yogyakarta-based company recorded a transaction increase of up to 800% in December 2022 compared to the previous year. The company admits that it will remain aggressive in pursuing growth but avoid price wars in the process. Some of the recently launched programs are SendinAja One Year Coaching, Sending Aja Business Capital, and Loyalty Rewards.

Until now, SendinAja has a user base of around 200 thousand people spread throughout Indonesia with the largest bases in the regions of West Java, Central Java, East Java and DKI Jakarta. As a company, SendinAja has also grown from 12 employees when it first started operating, to now it has exceeded 200 employees entering its third year.

Logistics enablers in Indonesia

The logistics system plays a crucial role in the economic system in a country, even being the main support for industries such as retail, manufacturing, to agriculture. Starting from farmers, to collectors, to markets, to our kitchens, everything will go through a logistics process.

In fact, trouble in the logistics line also complicated, resulting in systematic inefficiencies from upstream to downstream processes. The simplest example of a transportation system. Not a few technological innovators are trying to present a transformation in the logistics system.

Logistics aggregator is a service that connects sellers, buyers and companies in the field of freight forwarding. This service helps businesses manage shipments properly. The role of logistics is very crucial, especially when requests for delivery of goods from businesses online as E-commerce in the country continues to grow rapidly.

In the report DSInnovate entitled "Logistics Digitalization in Indonesia 2022" There are a number of interesting data presented, such as investor interest in startups engaged in logistics. Throughout 2022, 14 funding transactions were provided, recording $169,6 million or the equivalent of 2,6 trillion Rupiah.

In Indonesia alone, business potential e-commerce enablers somewhat tempting, especially in Indonesia. Sector E-commerce Indonesia is one of the fastest growing markets in the world. The digital economy is valued at around $77 billion this year according to the e-Conomy 2022 report, and is predicted to reach $130 billion by 2025 with dominance from the digital economy sector. e-commerce.

Apart from SendinAja, several companies offer similar services enablers including aCommerce, SIRCLOand JetCommerce.