Livingsocial Indonesia Back to Using Ensogo Domain

In line with last April's decision Regarding the sale of the ex-Ensogo LivingSocial property in Southeast Asia to the iBuy Group, the LivingSocial Indonesia website now uses the Ensogo entity as its domain address. In contrast to their brothers in Thailand and the Philippines who immediately used the name Ensogo again, they decided to maintain the use of the name LivingSocial in Indonesia. Before the Ensogo group was acquired by LivingSocial, the name brandin Indonesia is DealKeren.

As observed by Tech In Asia, if we try to access the old LivingSocial Indonesia domain, visitors will be directed to the Ensogo for Indonesia site. Changes also occurred to his Twitter account which became @Ensogo_ID. We ourselves do not know how many percentage shares are still owned by the former owner of Ensogo Holdings so that this name was finally used again. Currently the old owner has focused on developing e-commerce enablersaCommerce.

Three years ago LivingSocial expanded its business in Southeast Asia in an effort to become Groupon's biggest competitor in this business segment by acquiring Ensogo Holdings with operations in Thailand, Indonesia and the Philippines. In Indonesia, the previous LivingSocial entity was named Cool Deal and had become one of the services daily deal most popular at the time with a record of up to tens of thousands of coupons sold for a promotion.

It seems that the iBuy Group will use the Ensogo name as an umbrella service daily dealher in Asia. If we try to access the Livingsocial Thailand website, we will see daily deals properties owned by the iBuy Group, including in Malaysia, Singapore, and Hong Kong.