Living Lab Ventures Leads Pre-Series A Funding to DCT Agency
DCT Agency is engaged in talent management and digital advertising
Sinar Mas Land through its investment vehicle Living Lab Ventures (LLV) announced pre-series A funding for startups in the creative field DCT Agency with an undisclosed nominal value. A number of other investors also participated.
"The potential for creative industries and startups in Indonesia is enormous, so they have the opportunity to become drivers of national economic growth," said Sinar Mas Land Chief Transformation Officer Mulyawan Gani in his official statement.
So far, Living Lab Ventures has invested in startups SWAPEnergy, Doogether, as well as incubating startups marketplaceClick Gazz. His investment thesis focuses on three main aspects, namely Smart Technologies, Digital Life, and Mobility.
For information, Living Lab Ventures is corporate venture capital (CVC) which focuses on providing investment for incubation and acceleration digital entrepreneur potential in Indonesia. It is targeting sector agnostic in order to reach a wider investment network.
In previous interview, Living Lab Ventures is here to accommodate the development of digital aspects that can support development Township conducted by Sinar Mas Land. The focus is on building a comprehensive digital ecosystem in the independent city of Bumi Serpong Damai (BSD), Tangerang.
Operating since 2021, DCT Agency is engaged in talent management and digital advertising to support branding company. DCT Agency presents four services through the Key Opinion Leader (KOL) Campaign, TikTok Live E-commerce, and TikTok Ads and Shop Manager as needed.
It claims to have given birth to more than 500 creators in Indonesia's creative industry. Throughout 2022, DCT Agency said it had pocketed as many as 77,8 billion views from 500 KOLs in its network.
With this achievement, it will expand its services to other platforms and offer Software-as-a-Services (SaaS). "We hope that this injection of investment funds can help us develop and have a wider impact in producing digital talents that can drive the penetration of Indonesia's digitalization," said DCT Agency Founder and CEO David Nugroho.
Creative Economy is one of the sectors that the government is currently intensifying in encouraging economic growth. in 2021, creative economy sector (ekraf) contributing to the Gross Domestic Product (GDP) of IDR 1.134 trillion or 6,98% of the national GDP.
Meanwhile, the Association of Indonesian Internet Service Providers (APJII) recorded the number internet users in Indonesia 210 million or equal to 77% penetration in the 2021-2022 period.