Likuid Offers "Crowdfunding" Scheme for Startup Funding and Creative Industries

The limited funding that startups can get, is the main reason why the platform through crowdfundingLiquid established. To DailySocial, Likuid CEO Kenneth Tali revealed that until now funding for the startup industry and creative industries can only be accessed by the public high net worth individuals, generally only a few people have access there.

"We established Likuid to open access to funding in this industry to a larger scope of society, so that in addition to being able to be funded by venture capital or business angel, now para . project entrepreneur can also be funded by multiple people, including their users, customers, as well as their community."

Founded in 2018, Likuid has a fairly diverse background of its founders. They are Budi Sukmana (COO) and three advisors, namely Felicitas Hakso, Soni Boedihardjo, and Frans Kurniawan, who are experienced in banking, capital market, and technology.

"Likuid is trying to solve the funding problems experienced entrepreneur, from technology startups to creative industries such as film, music, and also F&B. We started operating in July 2019 after getting registered status in regulatory sandbox OJK for crowdfunding project financing clusters, said Kenneth.

Offer attractive schemes for investors and fund seekers

As a platform Crowdfunding, Liquid tries to bridge the need fundraising for their projects to be funded by investors large and small. To date, Likuid has more than 100 High Networth Individuals (angel) who work together and trust Likuid as their investment partner.

Liquid has 3 projects in preparation for publiclaunch, 6 projects in progress due diligence. Currently for investor, the new company opened registration access through the site and also Instagram social media accounts. Meanwhile, investment access will be opened when publiclaunch.

Fund seeker (fundraisers) can be registered in Likuid after going through the process due diligence, they can load project profiles for investors to access. The maximum funding period is 60 days after their project profile becomes accessible to investors.

Meanwhile for investors, after being verified, they can choose a project to start investing from IDR 250.000,00. Investors will get profits every 3 or 6 months, through a profit sharing scheme. The business model that Likuid offers is through success fee by 5%-7%.

"Currently, frankly many of the projects entrepreneur still based in Jabodetabek. But we are also building collaborations with several agencies and incubation programs, to have access to para entrepreneur outside Jabodetabek. For investors, our services can be accessed by anyone from all over the archipelago," said Kenneth.

2020 goals

In 2020, in addition to project funding, Likuid has plans to obtain license from OJK as a provider of crowdfunding services through information technology-based stock offerings (equity crowdfunding). Thus, it is hoped that the company can open access to funding in the form of shares for investors entrepreneur.

There are three main keys that will be implemented by Likuid in 2020, including expanding the network entrepreneur in the startup and creative industries, working with conventional funding institutions and the investor community, and working with insurance companies to create a safer alternative investment climate.

"For us, entrepreneur and creative industry players are the key to the development of innovation and creativity. Our job is to provide funding solutions of any kind," said Kenneth.

Previously there was also Santra, offers a similar platform for SME and startup funding. Santara became the first equity crowdfunding (ECF) platform player to be licensed to fully operate from the OJK on September 18, 2019.